Sin categorizar

When the restaurant becomes the new catwalk

The zeitgeist of fashion is now to be found in the gastronomic spaces of reference.

Click here to read the Spanish version.

While fashion weeks were taking place in European capitals such as Paris, London and Milan, the paparazzi, the media and the internet, in general, seemed to turn the spotlight on the looks that Taylor Swift or ASAP Rocky wore when they went out for lunch or dinner with their respective partners.

Style is now served up in large doses in New York’s cult restaurants, through endless buffets of trends worn by the elite or the famous, turning their pavements into makeshift catwalks from which the design world draws inspiration.

An established fashion-gastronomy synergy that is constantly feeding back, and why, perhaps, particularly astute industry people are officially associating themselves with these new must-visit places.

Restaurants where getting a table is perhaps more difficult than occupying the front row at a fashion show, are transformed into an IRL show where everyone is hungry to see and be seen, with their Bottega outfits, Dior Saddle Bags or Martine Rose mules.

From the past to the future

New York’s hot spots have always been hotbeds of fashion: from Halston and Jackie O. at Elaine’s to Marc Jacobs and Kate Moss smoking at Café Tabac. Now, perhaps more unexpected enclaves like Sushi Park, which generate obsession among celebrities, become stages on which Beyoncé and Jay-Z, Harry Styles, Zöe Kravitz or Kendall Jenner and Bad Bunny serve up their best looks.

In the same scenario, the legendary Italian club Carbone, which collaborated in Our Lady of Rocco for a menswear collection with La Ligne, is frequented by style icons and/or the artistic community such as Bad Bunny, who even shot a music video there. Not to mention the couple of the moment Rihanna and ASAP Rocky, who have also starred in several iconic fashion moments at the entrance.

The rapper celebrated his 35th birthday with Rihanna at this New York restaurant, for which the Savage X Fenty founder wore a tulle top with a smart trouser and boot ensemble, while Rocky opted for a jeans and grey jumper look, paired with a beige checked blazer and a huge pink Bottega Veneta bag.

Restaurants then become the new catwalks of the modern era, channelling into them a focus or a source of inspiration that symbolises a strong aesthetic power captured by all eyes; just as Taylor Swift does in gastronomic enclaves of reference such as Waverly Inn, Catch Steak, Nobu or Prime Social.