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Martha Stewart, as a culinary icon, has decided to go one step further and market her sweet creations through Crumbl. Inspired by recipes from her classic book ‘Entertaining‘, now re-released after its original publication in 1982, the lifestyle star presents a collection of collaborative delicacies through Marguees Brands, the parent company of her brand.
The pastry chef has created a Crumbl menu consisting of seven desserts developed together with the brand’s team, combining her refined style with Crumbl’s fun. Among the creations are a chocolate chip cookie, a coconut cake, Mile-High lemon tart, a chocolate brownie, and a pumpkin pie with chocolate chips. However, the star of the pack is the chocolate chip cookie, which the brand predicts will become Crumbl’s new hit.
“Martha Stewart is the original lifestyle icon, the role model for modern entertaining, and the ultimate authority on all things food,” said Sawyer Hemsley, co-founder and chief brand officer of Crumbl. “Partnering with someone who has inspired generations of bakers, hosts, and creators is a dream come true for us.”
To celebrate the occasion, Crumbl has accompanied the launch with elegant limited-edition Martha Stewart boxes for its six-pack orders, which will be available until November 8 at its locations.
