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TikTok is a social network that many believe is only aimed at Generation Z or the younger population, even minors. However, its growth has no ceiling and it is increasingly aimed at a larger audience. In fact, more than 20% of internet users are over 18 years old. For this reason, many industries have set their sights on this platform, including several profiles from the world of wine.
The Wine Guru
With more than a million likes and 205,000 followers, ‘the wine guru‘ tests and recommends wines from the United States. In his videos he also teaches about the world of wine, explaining varieties, meaning,… And he shows everything from the most expensive wines to those you can buy in the most mundane supermarkets.
JamieGriffWine
More than 40 thousand users follow Jamie’s account. He is an American early retiree who shares his love for wines and also his recommendations. He likes to travel to different parts of his country to visit different wineries try different wines and share them with his followers: from Oregon, Baltimore, or California.
Apwasiwine
This is the profile of the Asia Pacific Wine and Spirits organization. In it, critic Clinton Lee appears making short videos in which he teaches about how to taste wine as well as other tips on etiquette and table protocol. He has 1.7 million followers and more than 15 million likes.
Mina Carlin
The sommelier has an account dedicated to answering users’ questions about the world of wine, giving advice on which are the best wines, how to taste them, and even how to open them. A real treat for users who are trying to get closer to winegrowing and want to know how. The user has more than 13 followers on TikTok.
Marta Clot
Clot is also a sommelier, from Catalonia, with more than 120 thousand followers on TikTok. His profile is dedicated to recommending wines, destinations for wine tourism trips, and, in general, giving advice about wines. With simple but very careful videos, he has achieved more than 3 million likes.
Andrea Zigrossi
With his account @trotterwine, the Italian records his video diary of a sommelier who is traveling the world trying to show his best wines. With these videos, he tries to teach the different characteristics of unknown wines or surprising aspects of the world of wine.
