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For the launch of Pepsi Zero, GCDS and the beverage brand joined forces in an exclusive pop-inspired proposal, illustrated through a spot filmed in Los Angeles under the slogan “What’s your Zero Moment?
The collection displays a sequence of shimmering pieces dressed in the metallic tones of Pepsi’s corporate palette, and the contemporary elegance and sensuality of GCDS. Distinctive codes that can be seen reflected in a striped long-sleeved V-neck sweater in red, white and blue, stamped by the Pepsi logo, as well as in a reinterpretation of the GCDS ‘Morso’ heels aesthetically synchronized in the same shades.
GCDS x Pepsi is completed with a series of accessories such as a bag, a trucker cap and socks, and a redesigned 150 ml soft drink can, which reproduces the Pepsi ZERO mini can in metallic black.
The collaboration thus becomes a reflection of the synergy between the creative direction (and uniqueness) of Giuliano Calza and the effervescent identity of the liquid brand, illustrated in an audiovisual way in a campaign directed by the Morelli Brothers, starring an iconic artistic cast that makes their dreams come true: Italian rapper Sfera Ebbasta, Veneda Carter, Dita Von Teese and Giuliano Calza.
The GCDS x Pepsi collaboration can now be purchased on the Milanese cult brand’s website as well as in all GCDS stores in Italy.
