Click here to read the Spanish version.
Dressed in a corporate yellow tie and with several huge cans of Hellman’s mayonnaise behind him, this is how American quarterback Will Levis appeared in a spot for the mayonnaise brand. The American footballer announced an advertising agreement thanks to which he would have a lifetime supply of the famous condiment.
A curious announcement, but it has an explanation. And it is that the athlete has not signed this agreement by coincidence or by his mere media recognition. The reason goes much further and it is in a viral video that he himself published.
It was two years ago, in 2021. Then, Levis posted a video on TikTok in which he appeared in a coffee shop with a girl. She offers him a coffee cream, which is used instead of milk in Anglo-Saxon countries, but the athlete rejects it: «No, I’m fine.» «So you drink your coffee black?» she replies. It is at that moment that Levis takes a bottle of mayonnaise and puts a splash of it in his coffee before the girl’s astonished look.
For this reason, in the spot he starred in this week, the quarterback appears with a yellow cup into which he pours a little coffee and later he adds mayonnaise. It is not the only atypical mix made by the athlete. Suddenly, he pulls out a cupcake as well and puts a little mayonnaise on top for a later bite.
With this announcement, the mayonnaise brand wants to value creativity when using this seasoning in the kitchen, going beyond the usual use of mayonnaise. And the best example is Levis himself.
