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Starbucks: More than just Coffee

WASHINGTON - JULY 2: Starbucks coffee paper cups are displayed July 2, 2003 in a Starbucks coffee shop at Dupont Circle in Washington, DC. Starbucks' stocks advanced $1.67 to $27 after the company announced its June sales widely exceeded Wall Street's expectations. (Photo by Alex Wong/Getty Images)

Who hasn’t gone out in the street and run smack into a Starbucks? The business that started in Seattle as a small and modest café chain is now an empire that has more than 18,000 establishments in 50 countries. Also, it has become a huge part of the collective experience in Western society. But Starbucks is known only as a business involved in the sale and distribution of coffee; this business also invests in design, decoration, and creative work made in Spain.

Starbucks maintains standard in every country in which it opens shops and develops products—being an international chain it has to keep up a good image—but at the same time, in every country, and even in every city, it attempts to adapt the decoration and design concept of the materials and stores so that they fit in perfectly with the aesthetic of the location in which they are found.

In Spain, every Starbucks shop has a different character depending on the city—and even different parts of the same city—that you go to. In the above image, we see a photo of the store on the Paseo de la Castellana in Madrid, very different, for example, from the new kiosk concept in Puerto Banús. To be sure, this kiosk design in Puerto Banús is a unique concept in Europe that has been designed in Spain by Rebeca Rubio, the person in charge of Starbucks’ construction on the Iberian Peninsula.

Should this idea be exported beyond the borders of Spain?