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Following the liquid trend of ‘spiritizing’ beverages, or introducing alcoholic versions by brands not associated with that universe, the US chain is teaming up with ONLY Beverages -a Hong Kong-based startup- to make a healthy, ready-to-drink, anytime, anywhere alcoholic beverage.
In line with Shake Shack‘s ethos of ‘Stand for Something Good®’, the collaboration also celebrates the fast food chain’s fifth year in Hong Kong.
‘The Boozy Fifty/Fifty reflects our shared passion for exceptional taste and innovation, and we can’t wait for everyone in Hong Kong to enjoy this unique blend of flavors and join us in celebrating Shake Shack’s incredible journey,’ says one of the founders.
The collaboration will thus be available in all Hong Kong branches from September 1.
