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Ice Spice has demonstrated her obsession with the world of animation on several occasions, since her breakthrough in the music industry in 2022. Now, the artist enters a new dimension with a collaboration with Starry for PepsiCo’s 2024 Super Bowl commercial.
The 24-year-old Grammy-nominated singer intermingles in the same shot with a series of avatars that fuse fantasy and fiction with reality.
In the clip, the rapper appears in a club getting kisses from Lem and Lime, two animated fruits from the Starry universe. Afterwards, she meets an ‘ex-boyfriend’, affectionately referred to as ‘lemon lime soda’, who she ‘ditches’ because she wants something more refreshing and crunchy.
‘Starry is a vibe. So I’m excited to be a part of this. And it’s my first Super Bowl advert’. ‘I’m just blessed and grateful for this whole experience and for life in general. It’s really exciting,’ Spice tells PEOPLE magazine.
Starry’s Super Bowl ad will air during the big game between the Kansas City Chiefs and the San Francisco 49ers on 11 February.
