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The original Nutella recipe has remained unchanged for more than 60 years. Nor did it need it. However, in a bid to innovate, its parent company Ferrero has unveiled its next future hit: the launch of a new variety of its iconic peanut butter hazelnut spread.
The new ‘Nutella Peanut’ brings together the best of cocoa and peanuts in a product that “combines the distinctive creaminess of Nutella cocoa-hazelnut spread with the delicious taste of roasted peanuts,” according to a press release.
According to Ferrero, it has taken five years to develop Nutella Peanut, a product that will revolutionize the market starting in the spring of 2026, the key moment when it will be released and take over supermarket shelves.
