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Nutella tours 15 unusual places through a new limited edition of its memorable 700 gram jars featuring photographs of some of the most outstanding landscapes nationwide.
This exclusive re-design is presented as a kind of ode or tribute to the idyllic landscapes of our geography, which inspire these jars launched with the aim of promoting local tourism.
The packaging of the “Lo bueno lo tenemos en casa” collection leads us to rediscover the hidden treasures and corners that we have around us and that are worth discovering. In this way, they vindicate the charm of all those geographical places where you can enjoy unique and/or hedonistic experiences surrounded by beauty.
This new series, which will be available until June 2023, includes such representative places as San Juan de Gaztelugatxe (Vizcaya), the setting of one of the most internationally acclaimed series; the beach of Cocedores, whose sand is part of the province of Murcia while the water is considered territory of Almería; the natural park of Bardenas Reales (Navarra), which has been declared a Biosphere Reserve by UNESCO; and even the Puerta de Alcalá (Madrid), one of the main emblems of the capital.
In addition to these four paradisiacal enclaves, there are also other inspirational places: Segovia Aqueduct (Segovia), Begur (Girona), Brihuega (Guadalajara), El Bufadero de La Garita (Las Palmas), Cabo de Gata (Almería), Cabo Touriñán (A Coruña), Cudillero (Asturias), Parque Natural de Las Lagunas de La Mata y Torrevieja (Alicante), Parque Natural de Ordesa y Monte Perdido (Huesca), Mérida (Badajoz), and Sóller (Mallorca).