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Hailey Bieber presents the ‘Strawberry Glaze‘: an ice cream smoothie that dilutes the it girl’s love for Erewhon, the organic supermarket of Hollywood stars; made with strawberries, coconut milk and toppings such as peanut butter or chocolate chips.
The promotional campaign went beyond the classic product presentation, featuring the Biebers at the Beverly Hills branch, who captivated customers by serving the ice cream, shortly after Justin ‘disappointed’ his fandom by not performing with Usher during the Super Bowl half-time show.
