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David Beckham stars in new Stella Artois spot at Paradiso cocktail bar

The former footballer becomes the new ambassador for Stella Artois.

Click here to read the Spanish version.

David Beckham is once again capturing the spotlight in a hilarious new advert announcing his collaboration with Stella Artois. The stellar news was unveiled by the Anheuser-Busch brand on Tuesday, starting with a spot staged at the Paradiso cocktail bar in Barcelona.

This sarcastic ad focuses on the power of beer, above all others, including David Beckham. In fact, the title of the brand’s campaign, ‘A taste worth more’, plays on the fact that a sip of Stella Artois is worth more than meeting Beckham in a bar, according to its press release.

At the beginning of the video, the star can be seen sitting in Paradiso ordering a Stella Artois. As the beer is gently poured into the brand’s glass, other customers can be seen staring at Beckham, making the viewers believe they are his fans.

The professional sportsman notices them staring at him, as one of the women puts her hand on his shoulder, not to show her admiration, but to take the two frothy Stella Artois beers he was blocking.

In the final sequence, clearly feeling his ego bruised, the waiter gives Beckham a rueful smile as he shrugs with a slight smile.