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How Gabbriette has become the internet’s trendiest chef

Why can't we stop watching Gabbriette's cooking videos?

Click here to read the Spanish version.

Just as she has hipnotized all the fashion brands in the fashion shows and campaigns she stars in, with her succubus girl spirit, as the fashion supernova of the moment, Gabriette now enters the scene to also alter the Internet algorithms with her cooking videos.

Clad in dark looks, as a sensual gothic woman with sharp eyebrows, jet black hair and a Kubrick look, the former member of the girl band ‘Nasty Cherry’ and fashion icon, has shown how modeling is not the only thing behind her viral success.

Image aside, her cooking skills -something she attributes to her parents- are also getting a lot of attention. Gabriette’s profile thus extends to another type of art: that of experimental and multicultural cuisine through an infinite archive of creations that she began to project online since the pandemic.

That period became a key moment in the career of this avant-garde muse in the role of ‘internet chef’ in which she began to record herself cooking so as not to get bored and to post the results on the Internet. Three years later, her videos are constantly going viral on the Internet, as was the case with one in which she recreated the famous vegan Erewhon cake, with more than 50,000 likes.

Culinary aestheticization

These are quick clips -in Reel version- that generate visual pleasure due to all the ingredients that compose them: the cultural richness of their elaborations, the direct explanation of the dish in question, and its composition, until closing the work with an aesthetically elevated result.

These are quick clips -in Reel version- that generate visual pleasure due to all the ingredients that compose them: the cultural richness of their elaborations, the direct explanation of the dish in question, and its composition, until closing the work with an aesthetically elevated result.