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The food industry is constantly innovating to create healthier products that connect with today’s zeitgeist and/or lifestyle based on the cult of the body and mental health. Meli beer, founded by Samara Oester, is a great example of this.
Behind this disruptive project are a cast of MIIT food scientists who, after three years of experimentation, succeeded in creating a brilliant quinoa-based beer with a clean finish. Meli incorporates nutrient-rich organic quinoa with anti-inflammatory hop flowers and gluten-free yeast. ‘At 4.4% abv, it’s a clean, easy-drinking beer that inspires you to savor the moment and enjoy exploring what comes next.’
It is the first 100% quinoa beer produced in the USA, gluten-free, designed for all those who want to enjoy a different kind of beer and its light spirity effect and sweetness without disturbing personal well-being and balance. In addition, its quinoa comes from ethical suppliers, which imbues it with values of integrity with the aim of minimizing the carbon footprint on the planet; as they also do with their printed cans that can be recycled.
Meli is currently available at select stores in Massachusetts and can also be purchased online at drinkmeli.com.
