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McCartney‘s value system and innovative eco-sustainable vision now connects with the French champagne brand’s identity to develop an alternative leather made from grapes sourced from its Grand Cru de Bouzy vineyards.
From this sustainable material they build a collection of handcrafted luxury items: three iconic Frayme bags and a bottle holder that holds a bottle of Veuve Clicquot Yellow Label.
In this way, the vegan leather that Stella McCartney has been developing over the last few years is transformed into different bags with an elegant spirit, summer shoes and even a champagne holder that allows the iconic bottle to be transported in an extra luxurious way’.
All of this is reflected on a chromatic palette in different natural shades such as forest green, brown or beige on the different fabrics that imitate picnic baskets and grape-shaped labels. Finally, the wedge sandals finish the proposal with a large sole made of cork, evoking the closure of the Parisian drink.
The Stella McCartney x Veuve Clicquot collection for the SS24 season will be available from 21 March. Find out all the details here.