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Chivas has collaborated with rap star Stefflon Don to continue to inspire the next generation of Scotch whisky drinkers around the world with its new ‘I Rise, We Rise‘ campaign.
The limited edition Chivas 12 x Stefflon Don becomes a vibrant reinterpretation of the iconic Chivas design, with a tropical essence that reflects the theme of Stefflon Don’s upcoming project, Island 54. Thus, palm tree illustrations are applied to the bottle in shades of ‘bold blue’ and ‘hot pink’, along with the usual Chivas branding in gold at the center of the design sealed by Stefflon Don’s signature in a striking neon font.
‘Everyone knows I’m a fan of Chivas, so I’m glad to finally get the news out that we’ve partnered to launch our bottle inspired by my new album. Island 54 is a celebration of the diverse cultures and artists that have inspired me on my journey, and that’s what our collaboration is all about. It’s more than just whiskey and music, it’s about us sharing the same philosophy of working together to carve a path to success and celebrating the melting pot of cultural influences that inspire us to create something unique.’
Chivas Regal will launch Chivas 12 x Stefflon Don on August 15 as part of the Scotch whisky brand’s ‘I Rise, We Rise’ campaign.
