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Panera goes haute couture

The bakery has designed the “it bag” of the season.

Click here to read the Spanish version.

After breaking the mould with its viral baguette bag, the US coffee and bakery chain is introducing a new fashion accessory literally inspired by its new “croissant toast” sandwiches.

The new edible accessory, framed in ‘carb couture’ and/or carb couture, is reminiscent of a croissant in both shape and construction; combining aesthetics and functionality in a clutch that is the perfect size for storing and keeping the croissant sandwich insulated.

The Croissant Clutch features a pleated design that evokes the flaky layers of the sandwich, with accordion gussets and a buckle closure. It also features a detachable gold-plated chain strap and a custom Panera ‘P’ emblem.

The irresistible “Croissant Clutch” sells for $39.50, as well as on their website, which is currently sold out.