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The drama is diluted in this campaign to give way to mindfulness. And it does so by emphasising the caloric hedonism of a good GOIKO burger.
The gourmet hamburger restaurant presents this new story for the brand starring Athletic’s striker Nico Williams. In its manifesto, GOIKO invites the public to relax and forget about the everyday worries of modern life, enjoying life with one of its creations. The message is clear: ‘Don’t eat your head off, eat a Kevin Bacon’.
The young star of the Spanish national team dazzles in this campaign in which drama is generated from something very trivial: uploading a video on his social networks and not getting a single like. From that ‘incident’, Nico experiences a series of exaggerated and comical situations that really end up being a product of his imagination; realising that the best thing to do is to relax and enjoy what is really important: the here and now.
Nico not only connects with the young audience, but also brings his fun, humble attitude and fighting spirit to every game, values that also reflect the essence of GOIKO’, says the brand about the connection between the footballer and its DNA.
GOIKO reaffirms with this campaign its commitment to offer more than just burgers, creating experiences and messages that connect with its audience in an authentic and fun way.
