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Netflix loves a good marketing campaign that gets people talking. And the latest one it has created to promote Love Is blind season 6 is even drinkable. The streaming platform has teamed up with Cupcake Vineyards to launch a wine inspired by the reality dating show and its iconic golden cups.
Called ‘Love Is Wine’, it has been available in stores in the United States and also through their website since February 1. It is a chardonnay, described with notes of creamy butter, apricot, apple and a touch of vanilla. As defined by the winery itself, this wine aims to “create moments of real connection with friends and loved ones over a glass of wine, so it seemed like the perfect collaboration”.
Love Is Blind is one of Netflix’s most famous reality shows about couples, and its opening line for each season, “Is love truly blind?”, has become a classic. On this occasion, for the launch of the original wine, the brand has played with this concept, rephrasing it as “Is love truly… wine?”.