Brown welcomed IRL fans through an ephemeral coffee experience in New York. ‘I wanted to venture into the world of coffee because of my love of coffee,’ Brown explained in an exclusive preview of the pop-up. ‘I grew up working on a TV show and I didn’t know what to do to wake up. So I went with coffee and my love for it has grown over many, many years, and I thought what better way than to venture into something that feels really authentic to me.’
Florence by Mills Coffee becomes an extension of Millie’s personality and tastes, like an inner world that she dilutes in coffee concentrate, sachets and beans in two roasts: ‘Mindful Moments’ and ‘Authentically Brew’. It also has several traditional flavoured syrups on display, such as caramel and vanilla, and other more exclusive ones, such as honeycomb (the actress’s favourite).
The ‘Enola Holmes’ star opened a space dedicated to her brand, with a tunnel of mirrors that her entire community passed through to a pink café where expert baristas prepared mochas -made with her hot chocolate- and lattes.
Beyond these activities, fans were able to spin a large ‘perk wheel’ or try their luck at a tong machine to get their hands on some of the coffee products.
