Mahou’s new spot is an ode to the social connection in popular festivals

A vibrant 5-star campaign directed by Diana Kunst.

Click here to read the Spanish version.

The importance of feeling part of something, of a community or of a social ritual. This is the philosophy that inspires Mahou Cinco Estrellas for its new campaign celebrating popular festivals and the euphoria that people feel at street parties in the city as well as in the village.

We all agree on one thing: the best fiestas are ours’. Through this slogan, the brewery projects in its new spot an ode to the emotion of feeling part of something and the hedonism that dilutes the festivities, synchronised with its 130-year legacy.

The audiovisual work follows the story and experiences of a group of friends at different parties, highlighting the importance of this bond and the deep connections that are generated. To transmit all this, Mahou reflects it through a series of sequences between fairs, fireworks, garlands and elements that form part of our collective imaginary associated with partying and fun. The music emphasises the narrative to the rhythm of the song ‘Si supieran’ (If they knew) by the artists Serko and Dilas.

The campaign is developed by the creative agency &Rosàs, and directed by the emblematic photographer and filmmaker Diana Kunst, who is behind clips for artists such as Madonna, The Rolling Stones, Rosalía and C. Tangana. Tangana.