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The Tuscan summer will never be the same with Louis Vuitton‘s new seasonal ice cream shop. It will be much sweeter and more sophisticated thanks to the experience the brand has set up right in front of the LV boutique in Forte dei Marmi.
The French fashion house will be serving haute couture ice cream from June to September from a stand that blends perfectly with the local street furniture, adorned with monogram flowers.
Louis Vuitton’s mascot, Vivienne, will welcome all visitors eager to taste the brand’s luxurious take on ice cream, in collaboration with Galliano, one of the most sought-after patisseries in Versilia.
Their SS25 offering includes ten classic flavors featured alongside two exclusive creations: Vivienne, a Portuguese milk ice cream with mandarin swirls, and Gaston, inspired by the traditional Tuscan zuccotto, made with sponge cake, crunchy bits, and dark chocolate chips.
Of course, all the packaging, including napkins, containers, and bags, is adorned with Louis Vuitton’s signature symbolism and design codes, featuring an exclusive pattern created especially for the occasion.
