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In 2023, singer Kylie Minogue has made a musical comeback in style, triumphing with songs like Padam Padam. But, in addition to doing great in the musical field, the Australian also triumphs in the business world with her wine brand Wines by Kylie Minogue. In just 3 years, the artist’s company has sold more than 7 million bottles worldwide, turning over some 10 million euros a year and becoming one of the best-selling wines in the United Kingdom.
The business emerged in 2020 when Kylie teamed up with London-based distributor Benchmark Drinks to launch Wines by Kylie Minogue, which includes 9 wines, including the best-selling Signature Rosé and Rosé Prosecco in the UK – a non-alcoholic sparkling wine and a rosé. These wines have also received numerous awards worldwide and are already distributed in more than 10 countries, including Spain.
In the United States, she began selling them in June 2022. So in just 3 years, the singer’s wines have had unprecedented success and still have no ceiling. Kylie Minogue has become quite the wine connoisseur, thanks to her premium brand, which also includes a Spanish cava in its portfolio: Organic Brut Reserva from Bodega Vilarnau.
According to Nieslen data from 2022, the brand would be valued at almost 22 million euros, which is a considerable increase. In addition, according to The Mirror, it seems that the singer was looking for a candidate to travel with her, and one of the main requirements was that he should be a sommelier.