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Kendall Jenner now has her own Erewhon smoothie

The it girl launches a new holy grail for L.A.’s luxury supermarket.

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Like the rest of the Kardashian clan, Kendall promotes a healthy lifestyle that she dilutes with the spirited philosophy of her 818 tequila. Now, the star has just delved into LA’s cult sustainable grocery store to create her own ‘Peaches & Cream Smoothie‘.

The supermodel of reference continues to fuel the Erewhon phenomenon with this new designer smoothie presented as a status symbol, priced at no less than $23, following in the sidereal footsteps of the other celebrities who have promoted their iterations for the chain. This time, though, a portion of the proceeds will go to the Good Shepherd shelter in Los Angeles for mothers and children affected by domestic violence.

The fruity smoothie in question is inspired by summer: a concept and/or vibe that is represented through ingredients such as GT’s ‘Synergy Peach Paradise’ raw Kombucha and the brand’s non-dairy ‘Cocoyo Peach Nectarine’ live coconut yoghurt. A recipe packed with probiotics, along with real peaches, vanilla collagen, goji berries and aloe vera juice that claim to ‘support gut health’.

Kendall’s ‘Peaches & Cream Smoothie’ will be available until 14 June at Erewhon shops.