All the details of the collaboration between Rosalía and Coca-Cola

The singer has signed up with Coca-Cola to launch a limited-edition flavour that celebrates the transformative power of music.
Rosalía y la nueva Coca-Cola Move, edición limitada.

Click here to read the Spanish version.

Since the release of her latest single LLYLM, the upcoming collaboration between Rosalía and Coca-Cola to launch a limited edition of the drink was already known. First some small teasers were published showing Rosalía in a fantasy universe where the traditional Coca-Cola red changed for a pink as the main element. And now the brand has finally unveiled the project. The new drink is called Coca-Cola Move and is a limited edition soft drink with a flavour inspired by “the power of transformation as a means of self-expression for today’s generation, where music is the universal language”, as the brand has revealed in this joint collaboration with the Spanish artist.

Using the Catalan singer’s latest hit as a soundtrack, this new product has the Motomami seal: from the song to the aesthetics and design of the packaging, with typography designed by Rosalía herself, including some doodles that capture her essence. In addition, both the cans and bottles of Coca-Cola Move include a QR code that redirects to the Coca-Cola Creations Hub, where users can enjoy digital experiences such as the creation of 3D avatars, playlists and interactive games.

In addition, different objects signed by Rosalía will also be auctioned as part of this collaboration. From the Motomami helmet to a suit she wore during her last tour or different signed posters. All proceeds from the online auction will go to the Antonio Gala Foundation, which supports young creators by awarding various grants.