Chanel opens a ‘Diner deluxe’ restaurant in Brooklyn

Three servings of Chanel perfume, please.

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The Parisian house forays into the ‘diner’ industry with this original retro-inspired pop-up to celebrate the launch of its debut fragrance ‘Chance‘, after opening its new beauty boutique in Williamsburg, Brooklyn.

Don’t expect delicious, greasy American fare at this ephemeral diner. Instead, they’ll be serving the aromas and floral variations of their new perfume ‘Chance’ Eau Fraîche. Although their high-end buffet will also include refreshments, snacks and traditional diner-inspired treats.

From September 8 to 10, Chanel will dress this restaurant in its identity and theme, elegantly dubbed ‘The Lucky Chance Diner‘, where customers can sit in booths, play interactive games and explore floral variations of the perfume. In addition, visitors will be taken from there to a landscaped experience through an outdoor garden in which to toast the end of summer with a series of refreshments.

Chanel’s Lucky Chance Diner will thus host the multiple iterations of Chance Eau Fraîche, composed by Olivier Polge, in this vintage restaurant sheathed in a range of pastel colors that can be visited free of charge.