Bubble tea craze hits Starbucks

The chain introduces 3 new forest fruit soft drinks inspired by the Taiwanese drink.

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The aesthetics and exoticism surrounding the bubble teas to which new generations have succumbed will now also form part of Starbucks‘ imaginary.

The chain has just unveiled its summer menu, in which it quenches the thirst of its entire community by incorporating raspberry-flavoured boba drinks, which it will serve for a limited time in the US, according to a press release shared with Tasting Table.

Earlier in the year, CEO Laxman Narasimhan talked about the imminent arrival, generating a lot of buzz, with videos on TikTok of content creators making their own versions of the drink.

The chain is not only launching the popping pearls, which explode in the mouth, but is debuting three new summer drinks from its popular Summer-Berry Refreshers line, which includes the Summer-Berry Refresher, with flavours of blueberries, blackberries and raspberries shaken with ice and served on a base of raspberry pearls. Also sharing the collection are the Summer Berry Lemonade Refresher, which adds lemonade to the fruity mix, and the Summer Skies Drink, which incorporates coconut milk.

Each drink comes with a compostable straw in a sky blue shade with ruby red pearls, capturing the feeling they were looking for: reminiscent of eternal summer days and bright skies, according to the company.