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The Latin Recording Academy and Brandy Fundador will travel to Seville to jointly celebrate the Latin Grammy Awards on November 16.  

The first Spanish Brandy thus confirms its incorporation as official global sponsor of the event that will bring together the most prominent stars of Latin music and the music scene as Shakira, Bad Bunny or Karol G. A key event in which this liquid emblem ‘Fundador’, based in Jerez’ since 1874, will distribute drinks throughout the gala: from the red carpet to the awards ceremony.

Brandy Fundador will also be the official beverage at the side events taking place during Latin GRAMMY Week November 12-16 with its own bars and themed spaces.

Connection with music

The brand continues to strengthen its vibrant connection with music through this collaboration, as a creative synergy that had its beginnings in the 1960s, when Brandy gave away records and actions to support emerging talents. Beyond that, they have promoted concerts or cycles such as ‘Noches de Leyenda’ and other musical events held at the Fundador wineries in Jerez.

Now, through this action Brandy Fundador rises to the global stage, as a great opportunity of which Angel Piña, Global Chief Commercial & Marketing Officer of Grupo Emperador Spain, points out: ‘Being present at The Most Important Night of Latin Music helps us to strengthen the link we already have with the countries from our origin in Spain and through a vehicle that unites cultures such as music’.

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