{"id":317956,"date":"2025-11-06T11:44:18","date_gmt":"2025-11-06T10:44:18","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/coca-cola-regresa-con-nuevos-spots-cargados-de-ia-para-navidad\/"},"modified":"2025-11-06T11:46:40","modified_gmt":"2025-11-06T10:46:40","slug":"coca-cola-returns-new-ai-powered-commercials-for-christmas","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/coca-cola-returns-new-ai-powered-commercials-for-christmas\/","title":{"rendered":"Coca Cola returns with new AI-powered commercials for Christmas"},"content":{"rendered":"\n<p><strong>Click <a href=\"https:\/\/www.tapasmagazine.es\/en\/maxime-frederic-sculpts-louis-vuitton-easter-chocolates\/\" target=\"_blank\" rel=\"noreferrer noopener\">h<\/a><a href=\"https:\/\/www.tapasmagazine.es\/en\/coca-cola-returns-new-ai-powered-commercials-for-christmas\/\" target=\"_blank\" rel=\"noreferrer noopener\">ere<\/a> to read the Spanish version<\/strong>.<\/p>\n\n\n\n<p><strong>Coca-Cola<\/strong> revives the magic of <strong>Christmas<\/strong> with a campaign that has sparked controversy for being created with <strong>artificial intelligence<\/strong>. Like last year, the ads welcoming the season have been the subject of debate for \u201cdehumanizing\u201d or lacking the emotional power they previously contained.<\/p>\n\n\n\n<p>The brand has launched two ads titled \u201c<strong>Holidays Are Coming<\/strong>\u201d that have been supervised by \u201chuman storytellers\u201d to ensure that the content is authentic and emotional, according to Today.com.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Coca-Cola\u2019s annual Christmas advert is AI-generated again this year.<br><br>The company says they used even fewer people to make it \u2014 \u201cWe need to keep moving forward and pushing the envelope\u2026 The genie is out of the bottle, and you\u2019re not going to put it back in\u201d <a href=\"https:\/\/t.co\/g1dogxS8Tq\">pic.twitter.com\/g1dogxS8Tq<\/a><\/p>&mdash; DiscussingFilm (@DiscussingFilm) <a href=\"https:\/\/twitter.com\/DiscussingFilm\/status\/1985470088074375344?ref_src=twsrc%5Etfw\">November 3, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>In the <strong>first commercial <\/strong>of the campaign, Santa Claus appears opening a bottle of Coca-Cola, sending a Coca-Cola truck down a snowy road, which ends up lighting up everything in its path, from houses to trees. Seeing the spectacle, polar bears, penguins, hedgehogs, and a giant panda are completely fascinated.<\/p>\n\n\n\n<p>The <strong>second ad <\/strong>shows a pair of otters living in a cabin opening a bottle of Coca-Cola, which causes the illuminated trucks to appear on the road. As they pass by, all kinds of animals, such as rabbits, marmots, a seal, and a bear-shaped snowman, crane their necks to see them.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Coca-Cola | Holidays Are Coming\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Yy6fByUmPuE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The beverage giant&#8217;s Christmas campaign has sparked a wave of discontent among the public, who are demanding that Coca-Cola&#8217;s ads return to what they used to be. They want ads that connect emotionally with viewers, leaving AI aside and focusing on real, meaningful content that is also magical.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click here to read the Spanish version. Coca-Cola revives the magic of Christmas with a campaign that has sparked controversy for being created with artificial intelligence. Like last year, the ads welcoming the season have been the subject of debate for \u201cdehumanizing\u201d or lacking the emotional power they previously contained. The brand has launched two [&hellip;]<\/p>\n","protected":false},"author":285,"featured_media":317941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15847,18831,1],"tags":[17738],"class_list":["post-317956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bebidas-en","category-lifestyle-en","category-sin-categorizar","tag-coca-cola-en","cat-15847-id","cat-18831-id","cat-1-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca Cola returns with new AI-powered commercials for Christmas - Tapas<\/title>\n<meta name=\"description\" content=\"Click here to read the Spanish version. Coca-Cola revives the magic of Christmas with a campaign that has sparked controversy for being created with\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tapasmagazine.es\/en\/coca-cola-returns-new-ai-powered-commercials-for-christmas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca Cola returns with new AI-powered commercials for Christmas - Tapas\" \/>\n<meta property=\"og:description\" content=\"Click here to read the Spanish version. Coca-Cola revives the magic of Christmas with a campaign that has sparked controversy for being created with\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tapasmagazine.es\/en\/coca-cola-returns-new-ai-powered-commercials-for-christmas\/\" \/>\n<meta property=\"og:site_name\" content=\"Tapas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tapasmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-06T10:44:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T10:46:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2025\/11\/coca-cola.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura P\u00e9rez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura P\u00e9rez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/coca-cola-returns-new-ai-powered-commercials-for-christmas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/coca-cola-returns-new-ai-powered-commercials-for-christmas\\\/\"},\"author\":{\"name\":\"Laura P\u00e9rez\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#\\\/schema\\\/person\\\/eb46cbe76a9c8f062660eb609e3ecb4e\"},\"headline\":\"Coca Cola returns with new AI-powered commercials for Christmas\",\"datePublished\":\"2025-11-06T10:44:18+00:00\",\"dateModified\":\"2025-11-06T10:46:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/coca-cola-returns-new-ai-powered-commercials-for-christmas\\\/\"},\"wordCount\":292,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/coca-cola-returns-new-ai-powered-commercials-for-christmas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapasmagazine.es\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/coca-cola.jpg\",\"keywords\":[\"Coca-Cola\"],\"articleSection\":[\"Bebidas\",\"Lifestyle\",\"Sin categorizar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/coca-cola-returns-new-ai-powered-commercials-for-christmas\\\/\",\"url\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/coca-cola-returns-new-ai-powered-commercials-for-christmas\\\/\",\"name\":\"Coca Cola returns with new AI-powered commercials for Christmas - Tapas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/coca-cola-returns-new-ai-powered-commercials-for-christmas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/coca-cola-returns-new-ai-powered-commercials-for-christmas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapasmagazine.es\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/coca-cola.jpg\",\"datePublished\":\"2025-11-06T10:44:18+00:00\",\"dateModified\":\"2025-11-06T10:46:40+00:00\",\"description\":\"Click here to read the Spanish version. 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