{"id":285546,"date":"2025-04-04T10:30:28","date_gmt":"2025-04-04T08:30:28","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/la-viralizacion-del-mercado-de-maravillas\/"},"modified":"2025-04-04T10:37:56","modified_gmt":"2025-04-04T08:37:56","slug":"the-viralisation-of-the-mercado-de-maravillas","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/the-viralisation-of-the-mercado-de-maravillas\/","title":{"rendered":"The viralisation of the Mercado de Maravillas"},"content":{"rendered":"\n<p><strong>Click <a href=\"https:\/\/www.tapasmagazine.es\/en\/the-viralisation-of-the-mercado-de-maravillas\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to read the Spanish version<\/strong>.<\/p>\n\n\n\n<p>The <strong>Mercado de Maravillas<\/strong> never stops reinventing itself. Whether through its graphic identity or its audiovisual content on TikTok, which brings neighbourhood commerce closer to more than 1 billion users around the world. This projection on the networks has enabled SMEs to reach new audiences and\/or new generations who walk through their aisles to record videos and publish them in the extensive digital archive of <a href=\"https:\/\/www.tiktok.com\/@mdomaravillas\"><strong>@mdomaravillas<\/strong><\/a>, which advocates local food and drink.<\/p>\n\n\n\n<p>What is one of the largest indoor markets in Europe was even recognised with the <strong>Greatest SMB Award<\/strong>, the best advertising campaign launched by an SME on TikTok during the year at the TikTok Ad Awards 2024. All of this gives a great glimpse of how the platform has become a great growth opportunity for Spanish SMEs.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mdomaravillas\/video\/7473592374057405718\" data-video-id=\"7473592374057405718\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@mdomaravillas\" href=\"https:\/\/www.tiktok.com\/@mdomaravillas?refer=embed\">@mdomaravillas<\/a> <p>Cuando uno busca un queso diferente y rico, va a @l\u2019affineur de fromage. Tom\u00e1s tiene quesos franceses, pero tambi\u00e9n espa\u00f1oles, ingleses, suizos\u2026 Y la mayor\u00eda de peque\u00f1os productores.  <a title=\"mercadodemaravillas\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mercadodemaravillas?refer=embed\">#mercadodemaravillas<\/a> <a title=\"mercadosdemadrid\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mercadosdemadrid?refer=embed\">#mercadosdemadrid<\/a> <a title=\"quesos\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/quesos?refer=embed\">#quesos<\/a> <a title=\"queso\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/queso?refer=embed\">#queso<\/a> <a title=\"peque\u00f1osproductores\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/peque%C3%B1osproductores?refer=embed\">#peque\u00f1osproductores<\/a> <a title=\"quesosartesanos\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/quesosartesanos?refer=embed\">#quesosartesanos<\/a> <a title=\"quesosartesanales\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/quesosartesanales?refer=embed\">#quesosartesanales<\/a> <a title=\"quesosfranceses\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/quesosfranceses?refer=embed\">#quesosfranceses<\/a> <a title=\"cheese\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cheese?refer=embed\">#cheese<\/a> <a title=\"frenchcheese\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/frenchcheese?refer=embed\">#frenchcheese<\/a> <a title=\"productosgourmet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/productosgourmet?refer=embed\">#productosgourmet<\/a> <a title=\"gourmet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gourmet?refer=embed\">#gourmet<\/a> <a title=\"gourmetfood\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gourmetfood?refer=embed\">#gourmetfood<\/a> <a title=\"comidagourmet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/comidagourmet?refer=embed\">#comidagourmet<\/a> <a title=\"madridgastronomico\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/madridgastronomico?refer=embed\">#madridgastronomico<\/a> <\/p> <a target=\"_blank\" title=\"\u266c France Accordion Swing - MIZUSATO Masaki\" href=\"https:\/\/www.tiktok.com\/music\/France-Accordion-Swing-6817155068127610882?refer=embed\">\u266c France Accordion Swing &#8211; MIZUSATO Masaki<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The diversity of products and gastronomic cultures from all countries converge in this market that displays typical local products from different parts of the world. This is the case of some of the businesses in the <strong>Mercado de Maravillas<\/strong>, such as Pescados y Mariscos el Puerto or the Mart\u00edn Caro butcher&#8217;s, which have found in TikTok a tool to create content and promote their products in a creative and simple way.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mdomaravillas\/video\/7471016769528843542\" data-video-id=\"7471016769528843542\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@mdomaravillas\" href=\"https:\/\/www.tiktok.com\/@mdomaravillas?refer=embed\">@mdomaravillas<\/a> <p><\/p> <a target=\"_blank\" title=\"\u266c sonido original - Mercado Maravillas\" href=\"https:\/\/www.tiktok.com\/music\/sonido-original-7471016885812054806?refer=embed\">\u266c sonido original &#8211; Mercado Maravillas<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The platform is not only inspiring users to cook more, it is also driving experimentation with new products and brands. 76% of users are encouraged to try new things after seeing food content on TikTok, and 73% are inspired by the creativity of creators. Two good examples are <a href=\"https:\/\/www.tiktok.com\/@davidgelicook\"><strong>@davidgelicook<\/strong><\/a>, initially known as \u2018the omelette guy\u2019, who quickly gained popularity and started to expand his food content; or <a href=\"https:\/\/www.tiktok.com\/@lu.singluten?lang=es\"><strong>@lu.singluten<\/strong><\/a>, who creates gluten-free cooking content on TikTok, inspired by her past diagnosis of gluten sensitivity&#8217;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click here to read the Spanish version. The Mercado de Maravillas never stops reinventing itself. Whether through its graphic identity or its audiovisual content on TikTok, which brings neighbourhood commerce closer to more than 1 billion users around the world. This projection on the networks has enabled SMEs to reach new audiences and\/or new generations [&hellip;]<\/p>\n","protected":false},"author":285,"featured_media":285538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15802,1],"tags":[19288],"class_list":["post-285546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sin-categorizar","tag-mercado-en","cat-15802-id","cat-1-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The viralisation of the Mercado de Maravillas - Tapas<\/title>\n<meta name=\"description\" content=\"Click here to read the Spanish version. The Mercado de Maravillas never stops reinventing itself. Whether through its graphic identity or its audiovisual\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tapasmagazine.es\/en\/the-viralisation-of-the-mercado-de-maravillas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The viralisation of the Mercado de Maravillas - Tapas\" \/>\n<meta property=\"og:description\" content=\"Click here to read the Spanish version. The Mercado de Maravillas never stops reinventing itself. Whether through its graphic identity or its audiovisual\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tapasmagazine.es\/en\/the-viralisation-of-the-mercado-de-maravillas\/\" \/>\n<meta property=\"og:site_name\" content=\"Tapas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tapasmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-04T08:30:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T08:37:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2025\/04\/mercado-maravillas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura P\u00e9rez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura P\u00e9rez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/the-viralisation-of-the-mercado-de-maravillas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/the-viralisation-of-the-mercado-de-maravillas\\\/\"},\"author\":{\"name\":\"Laura P\u00e9rez\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#\\\/schema\\\/person\\\/eb46cbe76a9c8f062660eb609e3ecb4e\"},\"headline\":\"The viralisation of the Mercado de Maravillas\",\"datePublished\":\"2025-04-04T08:30:28+00:00\",\"dateModified\":\"2025-04-04T08:37:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/the-viralisation-of-the-mercado-de-maravillas\\\/\"},\"wordCount\":309,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/the-viralisation-of-the-mercado-de-maravillas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapasmagazine.es\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/mercado-maravillas.jpg\",\"keywords\":[\"mercado\"],\"articleSection\":[\"News\",\"Sin categorizar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/the-viralisation-of-the-mercado-de-maravillas\\\/\",\"url\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/the-viralisation-of-the-mercado-de-maravillas\\\/\",\"name\":\"The viralisation of the Mercado de Maravillas - Tapas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/the-viralisation-of-the-mercado-de-maravillas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/the-viralisation-of-the-mercado-de-maravillas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapasmagazine.es\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/mercado-maravillas.jpg\",\"datePublished\":\"2025-04-04T08:30:28+00:00\",\"dateModified\":\"2025-04-04T08:37:56+00:00\",\"description\":\"Click here to read the Spanish version. 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