{"id":274721,"date":"2024-12-19T10:24:31","date_gmt":"2024-12-19T09:24:31","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/lateral-impulsa-su-expansion-a-traves-del-franquiciado\/"},"modified":"2024-12-19T10:26:49","modified_gmt":"2024-12-19T09:26:49","slug":"lateral-boosts-expansion-through-the-franchisee","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/lateral-boosts-expansion-through-the-franchisee\/","title":{"rendered":"Lateral boosts its expansion through the franchisee"},"content":{"rendered":"\n<p><strong>Click\u00a0<a href=\"https:\/\/www.tapasmagazine.es\/lateral-impulsa-su-expansion-a-traves-del-franquiciado\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>\u00a0to read the Spanish version.<\/strong><\/p>\n\n\n\n<p><strong>LATERAL<\/strong> is in full swing, having succeeded with new locations such as Caleido in Madrid. Currently, the chain, which has 17 locations, 13 of them in Madrid and the rest in cities such as Barcelona, Valencia, Zaragoza and Malaga, will open its <strong>first franchise <\/strong>in <strong>2025<\/strong> in \u201c<strong>Paseo del Mar<\/strong>\u201d in the port of Torrevieja, a new project that will have a wide range of restaurants and leisure with cinemas and bowling. In that space, it will install its new Lateral restaurant that will extend over an area of 370.86 m2, with glass terrace and outdoor terrace overlooking the sea.<\/p>\n\n\n\n<p>This milestone marks the beginning of a new stage in the expansion of the brand, which since its foundation in 1997 has not stopped growing to become a benchmark in the sector with a gastronomic experience based on contemporary tapas with simple dishes or tapas with a modern twist.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2024\/12\/J73noX4w8Vh0DWRRveSpY68lfQ2pK2pbePzY1ru0-1024x668.jpg\" alt=\"\" class=\"wp-image-274717\" srcset=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2024\/12\/J73noX4w8Vh0DWRRveSpY68lfQ2pK2pbePzY1ru0-1024x668.jpg 1024w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2024\/12\/J73noX4w8Vh0DWRRveSpY68lfQ2pK2pbePzY1ru0-300x196.jpg 300w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2024\/12\/J73noX4w8Vh0DWRRveSpY68lfQ2pK2pbePzY1ru0-768x501.jpg 768w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2024\/12\/J73noX4w8Vh0DWRRveSpY68lfQ2pK2pbePzY1ru0-1536x1003.jpg 1536w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2024\/12\/J73noX4w8Vh0DWRRveSpY68lfQ2pK2pbePzY1ru0-2048x1337.jpg 2048w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2024\/12\/J73noX4w8Vh0DWRRveSpY68lfQ2pK2pbePzY1ru0-1000x653.jpg 1000w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2024\/12\/J73noX4w8Vh0DWRRveSpY68lfQ2pK2pbePzY1ru0-400x261.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>The company plans to open both directly managed and franchised units from 2025, always betting on unique locations in cities and urban environments, maintaining the brand&#8217;s commitment to offer its customers a different experience in spaces with aesthetically pleasing designs.<\/p>\n\n\n\n<p>In the words of <strong>Eduardo P\u00e9rez-Arenas<\/strong>, general manager of Lateral: &#8216;This opening makes us feel especially proud as it will represent a new step in our growth and in our mission to be a unique space to enjoy a differential experience. This new restaurant not only expands our geographical presence, but also represents the launch of an axis on which we will support future growth, joining investors and entrepreneurs who want to grow with a brand that has a proven track record in the world of catering and with the backing of the FOODBOX Group with extensive experience and reputation developing franchise restaurants&#8217;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click\u00a0here\u00a0to read the Spanish version. LATERAL is in full swing, having succeeded with new locations such as Caleido in Madrid. Currently, the chain, which has 17 locations, 13 of them in Madrid and the rest in cities such as Barcelona, Valencia, Zaragoza and Malaga, will open its first franchise in 2025 in \u201cPaseo del Mar\u201d [&hellip;]<\/p>\n","protected":false},"author":285,"featured_media":274716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15802],"tags":[15824,15803],"class_list":["post-274721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-gastronomia-en","tag-restaurants","cat-15802-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lateral boosts its expansion through the franchisee - Tapas<\/title>\n<meta name=\"description\" content=\"Click\u00a0here\u00a0to read the Spanish version. 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Currently, the chain,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tapasmagazine.es\/en\/lateral-boosts-expansion-through-the-franchisee\/\" \/>\n<meta property=\"og:site_name\" content=\"Tapas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tapasmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-19T09:24:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T09:26:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2024\/12\/lateral.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura P\u00e9rez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura P\u00e9rez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/lateral-boosts-expansion-through-the-franchisee\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/lateral-boosts-expansion-through-the-franchisee\\\/\"},\"author\":{\"name\":\"Laura P\u00e9rez\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#\\\/schema\\\/person\\\/eb46cbe76a9c8f062660eb609e3ecb4e\"},\"headline\":\"Lateral boosts its expansion through the franchisee\",\"datePublished\":\"2024-12-19T09:24:31+00:00\",\"dateModified\":\"2024-12-19T09:26:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/lateral-boosts-expansion-through-the-franchisee\\\/\"},\"wordCount\":302,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/lateral-boosts-expansion-through-the-franchisee\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapasmagazine.es\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/lateral.jpg\",\"keywords\":[\"gastronom\u00eda\",\"restaurants\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/lateral-boosts-expansion-through-the-franchisee\\\/\",\"url\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/lateral-boosts-expansion-through-the-franchisee\\\/\",\"name\":\"Lateral boosts its expansion through the franchisee - Tapas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/lateral-boosts-expansion-through-the-franchisee\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/lateral-boosts-expansion-through-the-franchisee\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapasmagazine.es\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/lateral.jpg\",\"datePublished\":\"2024-12-19T09:24:31+00:00\",\"dateModified\":\"2024-12-19T09:26:49+00:00\",\"description\":\"Click\u00a0here\u00a0to read the Spanish version. 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