{"id":268077,"date":"2024-10-30T10:03:22","date_gmt":"2024-10-30T09:03:22","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/mahou-abre-una-fabrica-de-cerveza-dentro-del-santiago-bernabeu\/"},"modified":"2024-10-30T10:09:47","modified_gmt":"2024-10-30T09:09:47","slug":"mahou-opens-brewery-inside-santiago-bernabeu-stadium","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/mahou-opens-brewery-inside-santiago-bernabeu-stadium\/","title":{"rendered":"Mahou opens a brewery inside the Santiago Bernab\u00e9u stadium"},"content":{"rendered":"\n<p><strong>Click\u00a0<a href=\"https:\/\/www.tapasmagazine.es\/mahou-abre-una-fabrica-de-cerveza-dentro-del-santiago-bernabeu\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>\u00a0to read the Spanish version.<\/strong><\/p>\n\n\n\n<p>The two Madrid emblems join forces to open a new experiential -and functional- project inside the famous soccer club. The <strong>Mahou San Miguel x Santiago Bernab\u00e9u <\/strong>team presents &#8216;<strong>Plaza Mahou<\/strong>&#8216;, a new space dedicated to the iconic Madrid beer brand with a legacy of more than 130 years.<\/p>\n\n\n\n<p>This exciting opening for club members and beer lovers is a collective milestone for both that will allow <strong>Mahou <\/strong>to extend its <strong>diversification<\/strong> plan; glimpsing its power to generate experiences around its products. The space also makes history within the national beer culture by becoming the first brewery inside a sports stadium.<\/p>\n\n\n\n<p>With this project, <strong>Mahou San Miguel<\/strong> pays tribute to its origin, tradition and brewing excellence, but also shows the enormous potential that this company has to innovate and create experiences that connect with different consumer profiles, both national and international,&#8217; says Eduardo Diaz, director of Hospitality, Venues and Commercial Events at Mahou San Miguel. It is a luxury to be able to do it in a place like the Bernab\u00e9u which, like our Mahou brand, is linked to the name of Madrid and continues to evolve to contribute to the wealth and projection of the city,&#8217; he adds.<\/p>\n\n\n\n<p>The company thus strengthens its link with <strong>Real Madrid<\/strong>, a club of which it is an official sponsor with its Mahou brand and with which it has collaborated since its beginnings. In fact, in the 1940s, the brewery took over the management of the stadium&#8217;s bar, formalized its advertising relationship in the 1980s and, in 2001, signed its first sponsorship contract.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plaza Mahou<\/h2>\n\n\n\n<p>The new premises extend over a total area of about 700 m2, being the largest in the city dedicated to a beer brand. Its interior houses a brewery with a capacity to produce 30,000 liters per year, being visible to the public who come to the premises and to all those who take the tour of the white coliseum.<\/p>\n\n\n\n<p>The beer served inside will be <strong>Mahou Cinco Estrellas Sin Filtrar<\/strong>, freshly brewed and straight from the cellar to the glass. It is estimated that every year some 400,000 people, both from inside and outside Spain, pass through the premises.<\/p>\n\n\n\n<p>Those who want to live the &#8216;<strong>Plaza Mahou<\/strong>&#8216; experience will be able to do so from gate 54 of the Santiago Bernab\u00e9u (Plaza de los Sagrados Corazones) from Monday to Sunday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click\u00a0here\u00a0to read the Spanish version. The two Madrid emblems join forces to open a new experiential -and functional- project inside the famous soccer club. The Mahou San Miguel x Santiago Bernab\u00e9u team presents &#8216;Plaza Mahou&#8216;, a new space dedicated to the iconic Madrid beer brand with a legacy of more than 130 years. This exciting [&hellip;]<\/p>\n","protected":false},"author":285,"featured_media":268067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15802,1],"tags":[17428,19323,18313],"class_list":["post-268077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sin-categorizar","tag-cerveza-en","tag-estadio-santiago-bernabeu-en","tag-mahou-en","cat-15802-id","cat-1-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahou opens a brewery inside the Santiago Bernab\u00e9u stadium - Tapas<\/title>\n<meta name=\"description\" content=\"Click\u00a0here\u00a0to read the Spanish version. 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The two Madrid emblems join forces to open a new experiential -and functional- project inside the famous soccer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tapasmagazine.es\/en\/mahou-opens-brewery-inside-santiago-bernabeu-stadium\/\" \/>\n<meta property=\"og:site_name\" content=\"Tapas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tapasmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-30T09:03:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-30T09:09:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2024\/10\/mahou-fabrica-cerveza.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura P\u00e9rez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura P\u00e9rez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/mahou-opens-brewery-inside-santiago-bernabeu-stadium\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/mahou-opens-brewery-inside-santiago-bernabeu-stadium\\\/\"},\"author\":{\"name\":\"Laura P\u00e9rez\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#\\\/schema\\\/person\\\/eb46cbe76a9c8f062660eb609e3ecb4e\"},\"headline\":\"Mahou opens a brewery inside the Santiago Bernab\u00e9u stadium\",\"datePublished\":\"2024-10-30T09:03:22+00:00\",\"dateModified\":\"2024-10-30T09:09:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/mahou-opens-brewery-inside-santiago-bernabeu-stadium\\\/\"},\"wordCount\":406,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/mahou-opens-brewery-inside-santiago-bernabeu-stadium\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapasmagazine.es\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/mahou-fabrica-cerveza.jpg\",\"keywords\":[\"cerveza\",\"Estadio Santiago Bernab\u00e9u\",\"Mahou\"],\"articleSection\":[\"News\",\"Sin categorizar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/mahou-opens-brewery-inside-santiago-bernabeu-stadium\\\/\",\"url\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/mahou-opens-brewery-inside-santiago-bernabeu-stadium\\\/\",\"name\":\"Mahou opens a brewery inside the Santiago Bernab\u00e9u stadium - Tapas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/mahou-opens-brewery-inside-santiago-bernabeu-stadium\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/mahou-opens-brewery-inside-santiago-bernabeu-stadium\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapasmagazine.es\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/mahou-fabrica-cerveza.jpg\",\"datePublished\":\"2024-10-30T09:03:22+00:00\",\"dateModified\":\"2024-10-30T09:09:47+00:00\",\"description\":\"Click\u00a0here\u00a0to read the Spanish version. 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