{"id":263687,"date":"2024-09-24T13:58:28","date_gmt":"2024-09-24T11:58:28","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/vicio-aterriza-en-el-centro-de-palma-de-mallorca\/"},"modified":"2024-09-24T14:10:13","modified_gmt":"2024-09-24T12:10:13","slug":"vicio-lands-in-the-centre-of-palma-de-mallorca","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/vicio-lands-in-the-centre-of-palma-de-mallorca\/","title":{"rendered":"VICIO opens its first restaurant in Mallorca"},"content":{"rendered":"\n

Click\u00a0here<\/a>\u00a0to read the Spanish version.<\/strong><\/p>\n\n\n\n

The VICIO<\/strong> phenomenon expands its influence on the island paradise with a new location in Pla\u00e7a del Comtat del Rossell\u00f3 <\/strong>with capacity for 133 diners.<\/p>\n\n\n\n

The leading national burgers brand opens its first restaurant in Mallorca<\/strong>, following the success of the delivery format it installed last year on the island. Now, the chain wanted to expand the physical experience for customers with a new establishment located in the centre of Palma where they can enjoy its culinary hits in the middle of a new space with an avant-garde aesthetic.<\/p>\n\n\n

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In the words of Aleix Puig<\/strong>, co-founder and president of VICIO: \u2018The intention of this restaurant is to offer a space designed for Mallorcans. Fortunately, Palma is one of the cities with the most tourism at a national level, and this fact means that many restaurant groups focus their offer and their establishments on this more international public. We want to \u2018give all the locals their own\u2019, so that they feel that VICIO is their home, literally, and this is what we wanted to convey in our campaign \u2018a place for locals\u2019.<\/p>\n\n\n

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Their social media presentation campaign revolved around \u2018aquest nou VICIO\u2019 in a sarcastic way; highlighting that it is a restaurant without sangria or happy hours to reinforce their authentic and friendly approach to the island’s residents.<\/p>\n\n\n\n

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A post shared by VICIO (@ganasdevicio)<\/a><\/p><\/div><\/blockquote>