{"id":262969,"date":"2024-09-16T13:50:43","date_gmt":"2024-09-16T11:50:43","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/el-fin-de-una-era-campbell-cambiara-su-nombre-tras-155-anos\/"},"modified":"2024-09-16T13:53:21","modified_gmt":"2024-09-16T11:53:21","slug":"campbel-to-change-its-name-after-155-years","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/campbel-to-change-its-name-after-155-years\/","title":{"rendered":"The end of an era: Campbell to change its name after 155 years"},"content":{"rendered":"\n<p><strong>Click\u00a0<a href=\"https:\/\/www.tapasmagazine.es\/el-fin-de-una-era-campbell-cambiara-su-nombre-tras-155-anos\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>\u00a0to read the Spanish version.<\/strong><\/p>\n\n\n\n<p>One of the world&#8217;s most iconic food brands is about to make a major change. And it won&#8217;t be changing its famous recipe, but part of its identity. On Wednesday, during an annual investor call, <strong>Mark Clouse<\/strong>, the brand&#8217;s CEO, will announce the name change, dropping the word \u2018<strong>SOUP<\/strong>\u2019 from its name.<\/p>\n\n\n\n<p>Campbell&#8217;s would then be reborn as <strong>The Campbell&#8217;s Company <\/strong>to more clearly reflect the breadth of products from the brand that redefined pop culture. However, this change is not yet final. The company&#8217;s shareholders will be asked to vote on this variation within the Campbell&#8217;s food and art icon universe.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"See the new name for The Campbell\u2019s Soup Company\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LansAO9_2F0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In recent years, the company has diversified its offer with Prego and Rao&#8217;s sauces, as well as Pepperidge Farm and Goldfish products, among many others. In fact, according to FoodDive, Campbell&#8217;s soup line accounts for just a quarter of its total sales, down 40% on 2017, while its snack ranges account for around 50%.<\/p>\n\n\n\n<p>\u2018We will always love soup, and we will never take our eye off this critical business,\u2019 Clouse added at the event, according to FoodDrive. \u2018But today we are so much more than soup.\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click\u00a0here\u00a0to read the Spanish version. One of the world&#8217;s most iconic food brands is about to make a major change. And it won&#8217;t be changing its famous recipe, but part of its identity. On Wednesday, during an annual investor call, Mark Clouse, the brand&#8217;s CEO, will announce the name change, dropping the word \u2018SOUP\u2019 from [&hellip;]<\/p>\n","protected":false},"author":285,"featured_media":262963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15802,1],"tags":[18224],"class_list":["post-262969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sin-categorizar","tag-latas-de-sopa-campbell-en","cat-15802-id","cat-1-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The end of an era: Campbell to change its name after 155 years - Tapas<\/title>\n<meta name=\"description\" content=\"Click\u00a0here\u00a0to read the Spanish version. 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And it won&#039;t be changing its famous\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tapasmagazine.es\/en\/campbel-to-change-its-name-after-155-years\/\" \/>\n<meta property=\"og:site_name\" content=\"Tapas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tapasmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-16T11:50:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T11:53:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2024\/09\/u-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura P\u00e9rez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura P\u00e9rez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/campbel-to-change-its-name-after-155-years\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/campbel-to-change-its-name-after-155-years\\\/\"},\"author\":{\"name\":\"Laura P\u00e9rez\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#\\\/schema\\\/person\\\/eb46cbe76a9c8f062660eb609e3ecb4e\"},\"headline\":\"The end of an era: Campbell to change its name after 155 years\",\"datePublished\":\"2024-09-16T11:50:43+00:00\",\"dateModified\":\"2024-09-16T11:53:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/campbel-to-change-its-name-after-155-years\\\/\"},\"wordCount\":222,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/campbel-to-change-its-name-after-155-years\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapasmagazine.es\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/u-2.jpg\",\"keywords\":[\"Latas de sopa Campbell\"],\"articleSection\":[\"News\",\"Sin categorizar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/campbel-to-change-its-name-after-155-years\\\/\",\"url\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/campbel-to-change-its-name-after-155-years\\\/\",\"name\":\"The end of an era: Campbell to change its name after 155 years - Tapas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/campbel-to-change-its-name-after-155-years\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/campbel-to-change-its-name-after-155-years\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapasmagazine.es\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/u-2.jpg\",\"datePublished\":\"2024-09-16T11:50:43+00:00\",\"dateModified\":\"2024-09-16T11:53:21+00:00\",\"description\":\"Click\u00a0here\u00a0to read the Spanish version. 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