{"id":259122,"date":"2024-08-14T13:59:28","date_gmt":"2024-08-14T11:59:28","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/mschf-hace-una-critica-a-la-industria-carnica-en-su-nueva-campana\/"},"modified":"2024-08-14T14:03:31","modified_gmt":"2024-08-14T12:03:31","slug":"mschf-criticizes-meat-industry-in-new-campaign","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/mschf-criticizes-meat-industry-in-new-campaign\/","title":{"rendered":"MSCHF criticizes the meat industry in new campaign"},"content":{"rendered":"\n

Click here<\/a> to read the Spanish version.<\/strong><\/p>\n\n\n\n

MSCHF<\/strong>, the Brookyln-based collective that works with art, fashion, technology and capitalism, known for its ironic products and subverting mass culture, has just announced its latest concept aimed at the meat industry. And it’s aimed at the contemporary consumer: making you choose between turning Angus beef into hamburgers or handbags.<\/p>\n\n\n\n

This peculiar project with political, environmental and social undertones is launched with the intention of getting society to reflect on its consumption habits. And it does so with the Angus creature as the star of the social experiment. This ram, currently enjoying his freedom and his days grazing in peace, could face a bleak future in less than 600 days unless enough people intervene to save him.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

‘When the post-purchase euphoria wears off and you’re faced with two years of pathos-laden bovine bildungsroman, you can backtrack on your consumption choice,’ its manifesto reads.<\/p>\n\n\n\n

MSCHF<\/strong> has put 400 three-packs of grass-fed burgers<\/strong> on sale for $35 each, and three meat-shaped bags for $1,200. The idea is that if 50% of the buyers decide to forgo their purchase, Angus will be able to live in peace on a farm in upstate New York.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Orders, which include a physical Angus token with a unique code, are already open for 404 people, with delivery scheduled for 2026. Find out more about the campaign on their website<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Click here to read the Spanish version. MSCHF, the Brookyln-based collective that works with art, fashion, technology and capitalism, known for its ironic products and subverting mass culture, has just announced its latest concept aimed at the meat industry. And it’s aimed at the contemporary consumer: making you choose between turning Angus beef into hamburgers […]<\/p>\n","protected":false},"author":285,"featured_media":259115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18831,15802],"tags":[],"class_list":["post-259122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","category-news","cat-18831-id","cat-15802-id"],"acf":[],"yoast_head":"\nMSCHF criticizes the meat industry in new campaign - Tapas<\/title>\n<meta name=\"description\" content=\"Click here to read the Spanish version. 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