{"id":254325,"date":"2024-06-21T12:09:30","date_gmt":"2024-06-21T10:09:30","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/jonathan-bailey-presenta-la-campana-drink-your-milk-firmada-por-loewe\/"},"modified":"2024-06-21T12:36:02","modified_gmt":"2024-06-21T10:36:02","slug":"jonathan-bailey-presents-drink-your-milk-campaign-with-loewe","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/jonathan-bailey-presents-drink-your-milk-campaign-with-loewe\/","title":{"rendered":"Jonathan Bailey presents the ‘Drink your milk’ campaign with LOEWE"},"content":{"rendered":"\n

Click here<\/a> to read the Spanish version.<\/strong><\/p>\n\n\n\n

LOEWE<\/strong> and Jonathan Bailey<\/strong> team up to celebrate the launch of the iconic actor’s new foundation called ‘The Shameless Fund<\/a><\/strong>‘.<\/p>\n\n\n\n

For every T-shirt sold, LOEWE will make a donation to the foundation, which is dedicated to forging a world where all LGBTQIA+ people can live authentically, love freely and thrive without the burden of discrimination, oppression or shame,’ read the Instagram notes for the campaign, in which Matt Bomer -as if he were some kind of stunt double for the ‘Bridgerton’ star- appears in an erotic video in which he goes to the fridge to drink milk in an uncontrolled way; letting it pour all over his T-shirt.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Fashion thus takes on a social undertone in this initiative that directly references Bailey’s recent hit series ‘Showtime Fellow Travelers’. Specifically, it is inspired by a torrid scene in the series in which Matt Bomer<\/strong>‘s character, Hawk, tells Bailey’s character, Tim, to ‘shut up and drink his milk’. Now that scene is reimagined for the campaign illustrating the piece by LOEWE<\/strong> creative director Jonathan Anderson, in connection with its queer, experimental and activist philosophy.<\/p>\n\n\n\n

The collaboration will be available from 27 June<\/strong> in selected LOEWE <\/strong>shops and on loewe.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Click here to read the Spanish version. LOEWE and Jonathan Bailey team up to celebrate the launch of the iconic actor’s new foundation called ‘The Shameless Fund‘. For every T-shirt sold, LOEWE will make a donation to the foundation, which is dedicated to forging a world where all LGBTQIA+ people can live authentically, love freely […]<\/p>\n","protected":false},"author":285,"featured_media":254311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15851,15910,1],"tags":[16742,18976],"class_list":["post-254325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nombres-propios-en","category-personajes-en","category-sin-categorizar","tag-leche-en","tag-loewe-en","cat-15851-id","cat-15910-id","cat-1-id"],"acf":[],"yoast_head":"\nJonathan Bailey presents the 'Drink your milk' campaign with LOEWE - Tapas<\/title>\n<meta name=\"description\" content=\"Click here to read the Spanish version. 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