{"id":249620,"date":"2024-05-14T11:45:33","date_gmt":"2024-05-14T09:45:33","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/como-las-marcas-de-snacks-estan-capitalizando-la-cultura-viral-de-la-gratificacion\/"},"modified":"2024-05-14T11:49:13","modified_gmt":"2024-05-14T09:49:13","slug":"how-snack-brands-are-capitalising-the-little-treat-culture","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/how-snack-brands-are-capitalising-the-little-treat-culture\/","title":{"rendered":"How snack brands are capitalising on the ‘little treat culture’"},"content":{"rendered":"\n

Click here<\/a> to read the Spanish version.<\/strong><\/p>\n\n\n\n

During the summer of last year, amidst the overstimulation of virtual content, a phenomenon emerged that seems to continue to beat at the heart of TikTok<\/strong>. And that was the #littletreat trend, based on a mantra that revolved around ‘little treats or moments of pleasure’ to escape in the midst of an often hostile reality. Acts of ‘self-care’ that led content creators and\/or new generations to indulge themselves in the form of 4 euro iced lattes or 7 euro bubble teas.<\/p>\n\n\n\n

All of this was consumed with a purpose: to transform that product or ‘instant gratification’ into content, reframing in synchrony one of the great dilemmas of the current era: whether we are really living or just projecting an aspirational lifestyle on the internet.<\/p>\n\n\n\n

\n
@watchintheknow<\/a>

Everyone deserves a little treat \u2728 #littletreat<\/a> #littletreatculture<\/a> #tiktoktrending<\/a> <\/p> \u266c I Can Feel It (Christmas Instrumental) – Nick Sena and Danny Echevarria<\/a> <\/section> <\/blockquote>