{"id":241974,"date":"2024-03-21T09:26:00","date_gmt":"2024-03-21T08:26:00","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/como-las-fotos-de-paparazzi-se-han-convertido-en-las-mayores-campanas-publicitarias-de-las-marcas-de-comida\/"},"modified":"2024-03-21T10:35:49","modified_gmt":"2024-03-21T09:35:49","slug":"how-paparazzi-photos-have-become-food-brands-biggest-ad-campaigns","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/how-paparazzi-photos-have-become-food-brands-biggest-ad-campaigns\/","title":{"rendered":"How paparazzi photos have become food brands’ biggest ad campaigns"},"content":{"rendered":"\n

Click here<\/a> to read the Spanish version.<\/strong><\/p>\n\n\n\n

Celebrities are transforming the streets, the doors of restaurants, caf\u00e9s or grocery shops into the new spots in which to project trends: from new pieces of design, to food or drinks such as Erewhon <\/strong>smoothies, McDonald’s<\/strong> menus or Coca-Cola <\/strong>cans.<\/p>\n\n\n\n

On many occasions, our favourite fashion, film or art personalities end up announcing, coincidentally, collaborations with these brands after being captured by the parparazzi on these key stages. As if they were all somehow starring in subliminal advertising campaigns in perfect outfits.<\/p>\n\n\n

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Getty Images<\/figcaption><\/figure>\n<\/div>\n\n\n

Food as a fashion accessory<\/h2>\n\n\n\n

We are living in an era in which food is becoming the new fashion accessory, as we have seen through collaborations such as Balenciaga x Erewhon<\/a><\/strong> or Palace x McDonald’s.<\/p>\n\n\n\n

In this sense, it is worth mentioning the supposed commercial link between Kim in particular, and the Kardashian clan in general, with Coca-Cola, and how they have strategically integrated it over the last few years on magazine covers, photo shoots or paparazzi captures.<\/p>\n\n\n\n

Given that so much of Kim Kardashian<\/strong>‘s existence is part of a carefully crafted advertisement, the internet has been speculating for some time now that Kim and her family circle could be carrying out covert advertising <\/strong>for Coca-Cola<\/strong>.<\/p>\n\n\n\n

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@hannahzookpop<\/a>

#greenscreen<\/a> the kardashians and their coca cola will always confused me as not a confirmed paid partnership #kardashians<\/a> #kardashianscocacola<\/a> #cocacola<\/a> #cocacolakardashian<\/a> #ChevyEVSongContest<\/a> #marketing<\/a> #cebritybrands<\/a> <\/p> \u266c sonido original – Emii \ud83d\udc41\ufe0f\ud83d\udc44\ud83d\udc41\ufe0f<\/a> <\/section> <\/blockquote>