{"id":241688,"date":"2024-03-19T14:03:36","date_gmt":"2024-03-19T13:03:36","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/la-casera-presenta-un-spot-nostalgico-producido-por-little-spain\/"},"modified":"2024-03-19T14:09:46","modified_gmt":"2024-03-19T13:09:46","slug":"la-casera-presents-nostalgic-spot-produced-by-little-spain","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/la-casera-presents-nostalgic-spot-produced-by-little-spain\/","title":{"rendered":"La Casera presents a nostalgic spot produced by Little Spain"},"content":{"rendered":"\n

Click here<\/a> to read the Spanish version.<\/strong><\/p>\n\n\n\n

The brand’s new campaign, signed by the agency La Despensa<\/strong> and produced by Little Spain<\/strong>, pays tribute to the emblematic slogan devised by the publicist Jos\u00e9 Luis Zamorano<\/strong>, which would end up being projected in the collective imagination in the 80s.<\/p>\n\n\n\n

The claim ‘Si no hay La Casera, nos vamos<\/strong>‘, which is part of the national pop culture, becomes the common thread of this advert, now updated for the new generations; in which the distinctive aesthetics and the cinematographic halo of the production company formed by Cris Trenas, Santos Bacana, C. Tangana, Mar\u00eda Rubio and Rogelio Gonz\u00e1lez can be seen.<\/p>\n\n\n

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An advertising tribute<\/h2>\n\n\n\n

The spot is presented as a tribute both to vintage advertising and to the recently deceased Jos\u00e9 Luis<\/strong>, and the audiovisual pieces of the time in which clich\u00e9s full of insights into society were mixed.<\/p>\n\n\n\n

Both the soda and the brand’s tinto de verano are presented here as loyal table companions with their unique, light and pleasant taste to enjoy during lunch, dinner and after-dinner conversations.<\/p>\n\n\n

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In this audiovisual television piece, of which there will be three versions -and a 90′ extended version for digital platforms-, Little Spain<\/strong> shows off the sarcastic tone<\/strong> of the brand’s historical campaigns and, like Zamorano, who was inspired by the Berlanguian universe for the filming of his ads, using resources typical of current cinema: ‘we opted for an iconic approach that fuses the refined camerawork of Fesser’s best films, the magical realism of Sorrentino and the characters of The Office’. All framed in a 35mm film format.<\/p>\n\n\n\n

In keeping with the codes of La Casera\u00ae, the film is set in a restaurant, with waiters in white jackets parading through the room, carrying large paella pans, with the Mediterranean Sea as a backdrop. The scene places the viewer at the time of the aperitif and lunch at a company convention and brings together a succession of stereotypes of the habits that make us proud of the way we live, eat and drink.<\/p>\n\n\n\n

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