{"id":228069,"date":"2024-01-05T10:47:44","date_gmt":"2024-01-05T09:47:44","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/el-fenomeno-stanley-cups-o-el-culto-generacional-en-torno-a-una-botella-de-agua-reutilizable\/"},"modified":"2024-01-05T10:56:44","modified_gmt":"2024-01-05T09:56:44","slug":"stanley-cups-phenomenon-generational-cult-of-a-reusable-water-bottle","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/stanley-cups-phenomenon-generational-cult-of-a-reusable-water-bottle\/","title":{"rendered":"The ‘Stanley Cups’ phenomenon or the generational cult of a reusable water bottle"},"content":{"rendered":"\n

Click here<\/a> to read the Spanish version<\/strong>.<\/p>\n\n\n\n

The hype is very real around these reusable water bottles that revive, in a way, the era of the ‘cult of the drop’ in the fashion universe.<\/p>\n\n\n\n

The Stanley Quencher<\/strong> reusable water bottles -large, in matte tones or with metallic and shiny finishes- have revolutionised the internet with a large fan base on TikTok<\/strong>: a platform where they unbox and review the product, leading a kind of euphoric and consumerist movement reflected through videos of customers storming shelves to get their hands on one of their glasses.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

This cup-turned-status-symbol reached its peak last year thanks to Reilly<\/strong>, a former marketing director at Crocs for five years.<\/p>\n\n\n\n

Just as he turned Crocs into a reputable fashion brand, his powerful marketing strategy has also put Stanley at the heart of the system; he swapped utilitarian camping photos for aesthetic collections of pastel-coloured mugs and videos of fan events in Los Angeles.<\/p>\n\n\n\n

The power of subliminal marketing<\/h2>\n\n\n\n

This century-old company, founded in 1913<\/strong>, which started with a bottle invented by William Stanley<\/strong> after fusing vacuum insulation and the strength of steel into a portable bottle, has not made a viral impact until it was projected on TikTok.<\/p>\n\n\n\n

\n
@danimarielettering<\/a>

Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp<\/a> #carfire<\/a> #accident<\/a> #stanleycup<\/a> <\/p> \u266c original sound – Danielle<\/a> <\/section> <\/blockquote>