{"id":203731,"date":"2023-08-21T11:15:48","date_gmt":"2023-08-21T09:15:48","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/por-que-todas-las-marcas-estan-lanzando-ahora-versiones-alcoholicas-de-sus-bebidas\/"},"modified":"2023-08-21T11:19:58","modified_gmt":"2023-08-21T09:19:58","slug":"why-are-all-brands-now-launching-alcoholic-versions-of-their-beverages","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/why-are-all-brands-now-launching-alcoholic-versions-of-their-beverages\/","title":{"rendered":"Why are all brands now launching alcoholic versions of their beverages?"},"content":{"rendered":"\n

Click here<\/a> to read the Spanish version.<\/strong><\/p>\n\n\n\n

The latest update to this liquid trend, also synchronized with the rise of alcoholic cocktail cans, came from Dunkin’ Donuts<\/strong> with a totally unexpected collaboration with Boston brewery Harpoon <\/strong>to launch a line of canned alcoholic iced coffees and teas.\u00a0<\/p>\n\n\n\n

The alcoholic coffees, which contain 6% alcohol, are available in four flavors such as mocha or caramel, as are teas, such as strawberry dragonfruit and mango and pineapple, which contain 5% alcohol.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

A surprising trend that continued to crescendo with Kellogg’s<\/strong> partnership with Sugarlands Distilling<\/strong> to introduce a waffle-inspired alcoholic beverage: ‘Eggo Brunch in a Jar<\/strong>‘. This cream-colored mix packaged in a jar, contains 20% alcohol and supposedly tastes straight out of brunch and\/or Eggo waffles drizzled with syrup.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Reversioning beverages or giving a twist to their products is proliferating with a myriad of alcoholic iterations by brands not previously associated with that universe. In this regard, SunnyD<\/strong> launched the ‘SunnyD Vodka Seltzer’ orange vodka soft drink; in May, Lipton Ice Tea <\/strong>also launched its ‘hard’ version; and, in June, AriZona<\/strong> introduced three alcoholic iterations of its iced tea.<\/p>\n\n\n\n

Within this same framework, though perhaps not so puzzling, last year Pepsi <\/strong>and Boston<\/strong> also teamed up to launch ‘Hard Mountain Dew’. And Coca-Cola<\/strong>, which launched its first alcoholic beverage, Lemon-Dou, in Japan in 2018, now has an entire spirits display highlighting its collaboration with Jack Daniels<\/strong>.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Drinking from the trend<\/h2>\n\n\n\n

This rebranding or stimulating twist on brands, which also re-direct them to a new audience by alcoholizing their beverages, is usually linked to creative partnerships with other existing alcohol brands, which pay a license fee for the use of the name.<\/p>\n\n\n\n

\n
@morningbrew<\/a>

Why are there so many spiked beverages on the market #business<\/a> #cpg<\/a> #marketing<\/a> #businesstiktok<\/a> #businesstok<\/a> <\/p> \u266c original sound – Morning Brew<\/a> <\/section> <\/blockquote>