{"id":200842,"date":"2023-07-31T11:00:07","date_gmt":"2023-07-31T09:00:07","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/mcdonalds-expande-su-universo-con-un-nuevo-restaurante-galactico-basado-en-su-alien-cosmc\/"},"modified":"2023-07-31T11:07:46","modified_gmt":"2023-07-31T09:07:46","slug":"mcdonalds-expands-its-universe-with-a-new-galactic-restaurant-based-on-the-alien-cosmc","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/mcdonalds-expands-its-universe-with-a-new-galactic-restaurant-based-on-the-alien-cosmc\/","title":{"rendered":"McDonald’s expands its universe with a new galactic restaurant based on its ‘CosMc’ alien"},"content":{"rendered":"\n

Click here<\/a> to read the Spanish version.<\/strong><\/p>\n\n\n\n

This new concept revolving around its alien mascot continues the fast food chain’s stream of nostalgic ‘come backs’, following other activations such as the launch of its Grimace-inspired burger and milkshake. According to Business Insider<\/strong>, McDonald’s<\/strong> will now go further into another dimension with a new restaurant inspired by CosMc<\/strong>, an obscure McDonaldland character introduced in the 1980s.<\/p>\n\n\n\n

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Fast Company<\/figcaption><\/figure>\n\n\n\n

‘Our new business team is developing a new concept we will call CosMc’s, which we will test in a small number of locations in a limited geography early next year,’ the company’s CEO Kempczinski<\/strong> unveiled during a McDonald’s earnings conference. ‘CosMc’s is a small-format concept with all the McDonald’s DNA but with its own personality.’<\/p>\n\n\n\n

Who is CosMc?<\/h2>\n\n\n\n

The inspiration behind this new restaurant is the extraterrestrial CosMc<\/strong>, a retired McDonald’s character who, after residing on the fringes of the collective imagination of the McDonald’s universe for all this time, is now projected into the core of its space.<\/p>\n\n\n\n

This mascot appeared in several McDonald’s commercials in the mid-1980s and early 1990s, and apparently visited Earth solely to sample the chain’s food.<\/p>\n\n\n\n

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