{"id":198655,"date":"2023-07-17T15:09:46","date_gmt":"2023-07-17T13:09:46","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/asi-es-la-nueva-campana-de-kate-moss-con-coca-cola-light\/"},"modified":"2023-07-17T15:15:21","modified_gmt":"2023-07-17T13:15:21","slug":"this-is-the-new-kate-moss-x-diet-coke-campaign","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/this-is-the-new-kate-moss-x-diet-coke-campaign\/","title":{"rendered":"This is the new Kate Moss x Diet Coke campaign"},"content":{"rendered":"\n

Click here<\/a> to read the Spanish version.<\/strong>
If a few weeks ago it was announced that Kate Moss<\/a> was going to be the creative director of the new Diet Coke Break by Kate Moss<\/a> campaign for Diet Coke Light, now the supermodel has just released the latest film belonging to the campaign entitled Runaway, in which she reinterprets the mythical 11:30 am ad.<\/p>\n\n\n\n

In the video, the model is on a film set preparing a campaign and, at 11:30 am, the Coca Cola break comes on. Then Moss stops to enjoy a Diet Coke and, with a clear reference to the 90’s ad with the muscular worker drinking the soft drink, Moss is inspired by the chains to materialize the ad campaign. And all with a new version of the tune that was used in the 90s: the song I Just Want to Make Love to You, performed by Etta James. In the new Kate Moss ad, the song is sung by Josephine De La Baume.<\/p>\n\n\n\n

You can see the campaign here:<\/p>\n\n\n\n

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A post shared by Kate Moss Agency (@katemossagency)<\/a><\/p><\/div><\/blockquote>