{"id":196778,"date":"2023-07-05T15:32:05","date_gmt":"2023-07-05T13:32:05","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/paris-hilton-y-taco-bell-se-unen-para-celebrar-el-efecto-2000\/"},"modified":"2023-07-05T15:37:48","modified_gmt":"2023-07-05T13:37:48","slug":"paris-hilton-and-taco-bell-team-up-to-celebrate-y2k","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/paris-hilton-and-taco-bell-team-up-to-celebrate-y2k\/","title":{"rendered":"Paris Hilton and Taco Bell team up to celebrate Y2K"},"content":{"rendered":"\n<p><strong>Click <a href=\"https:\/\/www.tapasmagazine.es\/paris-hilton-y-taco-bell-se-unen-para-celebrar-el-efecto-2000\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to read the Spanish version.<\/strong><\/p>\n\n\n\n<p>The<strong> Paris Hilton x Taco Bell<\/strong> campaign is presented between flashes of the two thousand effect, and its bling-bling aesthetics, as the culmination of millennial nostalgia with which they announce the return of the &#8216;<strong>Volcano Menu<\/strong>&#8216;. A combination that debuted in 1995 with the Volcano Burrito, to return in 2008 with the additions of the Volcano Taco, crunchwraps, fajitas and nachos.<\/p>\n\n\n\n<p>That menu would end up being discontinued, generating controversy among fans who have not stopped asking for its return since then. Now, Taco Bell is bringing back that Y2K symbol next to the pop icon. And not only with the menu itself, but also with a <strong>hotline<\/strong> with six pre-recorded messages from<strong> Hilton<\/strong> as a coach. In this sense, by dialing 1-844-THTS-HOT, fans can get advice from Paris on what&#8217;s hot, and what&#8217;s maybe not so hot.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/07\/paris-hilton-taco-bell-2.webp\"><img decoding=\"async\" src=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/07\/paris-hilton-taco-bell-2.webp\" alt=\"\" class=\"wp-image-196768\" width=\"974\" height=\"650\" srcset=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/07\/paris-hilton-taco-bell-2.webp 800w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/07\/paris-hilton-taco-bell-2-300x200.webp 300w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/07\/paris-hilton-taco-bell-2-768x513.webp 768w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/07\/paris-hilton-taco-bell-2-400x267.webp 400w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>&#8216;Taco Bell&#8217;s Volcano menu is not only iconic, it&#8217;s the epitome of &#8216;hot,&#8217; Paris Hilton emphasizes about the collaboration. &#8216;I&#8217;m thrilled to be a part of this 2000s &#8216;revival&#8217; with my own lineup and hope fans will take my advice.&#8217;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">THE VOLCANO MENU UPDATE<\/h2>\n\n\n\n<p>The updated menu, which upgrades Taco Bell&#8217;s regular items, includes the iconic Volcano Burrito and Volcano Taco, as well as incorporating large quantities of Lava Sauce.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Taco Bell x Paris Hilton - The Volcano Menu is back - 1-844-THTS-HOT - Taco Bell Commercial\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/YlueoUffFxk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We&#8217;ve brought back two Taco Bell icons from the 2000s, the Volcano menu and Paris Hilton,&#8217; says Matt Ian, co-chief creative officer at Deutsch LA, the agency behind the campaign. That&#8217;s Hot&#8217; is Paris Hilton&#8217;s most famous phrase, which combined with the fiery hot flavor of the Volcano menu makes her the perfect ambassador for the return of that menu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click here to read the Spanish version. The Paris Hilton x Taco Bell campaign is presented between flashes of the two thousand effect, and its bling-bling aesthetics, as the culmination of millennial nostalgia with which they announce the return of the &#8216;Volcano Menu&#8216;. A combination that debuted in 1995 with the Volcano Burrito, to return [&hellip;]<\/p>\n","protected":false},"author":285,"featured_media":196767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15802],"tags":[18102],"class_list":["post-196778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-taco-bell-en","cat-15802-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paris Hilton and Taco Bell team up to celebrate Y2K - Tapas<\/title>\n<meta name=\"description\" content=\"Click here to read the Spanish version. 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The Paris Hilton x Taco Bell campaign is presented between flashes of the two thousand effect, and its bling-bling\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tapasmagazine.es\/en\/paris-hilton-and-taco-bell-team-up-to-celebrate-y2k\/\" \/>\n<meta property=\"og:site_name\" content=\"Tapas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tapasmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-05T13:32:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-05T13:37:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/07\/paris-hilton-taco-bell-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura P\u00e9rez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura P\u00e9rez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/paris-hilton-and-taco-bell-team-up-to-celebrate-y2k\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/paris-hilton-and-taco-bell-team-up-to-celebrate-y2k\\\/\"},\"author\":{\"name\":\"Laura P\u00e9rez\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#\\\/schema\\\/person\\\/eb46cbe76a9c8f062660eb609e3ecb4e\"},\"headline\":\"Paris Hilton and Taco Bell team up to celebrate Y2K\",\"datePublished\":\"2023-07-05T13:32:05+00:00\",\"dateModified\":\"2023-07-05T13:37:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/paris-hilton-and-taco-bell-team-up-to-celebrate-y2k\\\/\"},\"wordCount\":302,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/paris-hilton-and-taco-bell-team-up-to-celebrate-y2k\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapasmagazine.es\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/paris-hilton-taco-bell-1.jpg\",\"keywords\":[\"Taco Bell\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/paris-hilton-and-taco-bell-team-up-to-celebrate-y2k\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/paris-hilton-and-taco-bell-team-up-to-celebrate-y2k\\\/\",\"url\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/paris-hilton-and-taco-bell-team-up-to-celebrate-y2k\\\/\",\"name\":\"Paris Hilton and Taco Bell team up to celebrate Y2K - Tapas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/paris-hilton-and-taco-bell-team-up-to-celebrate-y2k\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/paris-hilton-and-taco-bell-team-up-to-celebrate-y2k\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapasmagazine.es\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/paris-hilton-taco-bell-1.jpg\",\"datePublished\":\"2023-07-05T13:32:05+00:00\",\"dateModified\":\"2023-07-05T13:37:48+00:00\",\"description\":\"Click here to read the Spanish version. 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