{"id":195600,"date":"2023-06-29T09:29:32","date_gmt":"2023-06-29T07:29:32","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/?p=195600"},"modified":"2023-06-29T09:41:24","modified_gmt":"2023-06-29T07:41:24","slug":"tapas-interview-nina-urgell","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/tapas-interview-nina-urgell\/","title":{"rendered":"Tapas Interview | Nina Urgell: \u00abMediterranean gastronomy, for me, has no competition\u00bb"},"content":{"rendered":"\n

Click here<\/a> to read the Spanish version.<\/strong>
“I would like to get out of the term influencer. That concept has never represented me”, explains Nina Urgell<\/strong> (Barcelona, 1992). The young entrepreneur, who since she was a child enjoyed going against the current, bets on naturalness, as can be seen both in her Instagram<\/a> and in her products, and prefers to define herself as a creative and entrepreneur. Her passion for design and fashion made her undertake several projects. Currently she has been working for four years as creative director of the brand Midnight 00.00 and, in parallel, she also works as a DJ and content creator for fashion brands.<\/p>\n\n\n\n

You have 788 thousand followers on Instagram, how would you describe your presence through posts, digital content\u2026?<\/strong>
I would describe it as eclectic, solid and liberal. It is difficult for people who judge you through an image or a video to grasp the message you really want to convey behind something material or superficial. But I think that, at the end of the day, that’s the grace of the digital age.<\/p>\n\n\n\n

How is your relationship with your followers on social networks?<\/strong>
It has always been distant, but for those who have been following me for a long time I think it has become close. I avoid showing my personal life. I have limited myself to sharing my creative world through fashion or personal projects, such as music and art.<\/p>\n\n\n\n

There is more and more competition in your industry. What makes you different?<\/strong>
Actually, when I started sharing my content in networks there were very few profiles that monetized their content or that started working hand in hand with brands creating a new model of work and advertising.<\/p>\n\n\n\n

In the more than nine years that I have been working in the networks, everything has changed a lot and very fast. I think that, in a way, I have become an OG as a digital figure. I perceived more competition in past years, but now I focus on genuinely working on qualitative things, that represent me, and enjoy the process and the very special moments I experience.<\/p>\n\n\n\n

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A post shared by Nina Urgell Cloquell (@ninauc)<\/a><\/p><\/div><\/blockquote>