{"id":192387,"date":"2023-06-13T11:46:57","date_gmt":"2023-06-13T09:46:57","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/gcds-eleva-a-pepsi-al-estrado-de-la-moda\/"},"modified":"2023-06-13T12:02:07","modified_gmt":"2023-06-13T10:02:07","slug":"gcds-elevates-pepsi-to-the-fashion-stage","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/gcds-elevates-pepsi-to-the-fashion-stage\/","title":{"rendered":"GCDS elevates Pepsi to the fashion stage"},"content":{"rendered":"\n<p><strong>Click <a href=\"https:\/\/www.tapasmagazine.es\/gcds-eleva-a-pepsi-al-estrado-de-la-moda\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to read the Spanish version.<\/strong><br>For the launch of Pepsi Zero, GCDS and the beverage brand joined forces in an exclusive pop-inspired proposal, illustrated through a spot filmed in Los Angeles under the slogan &#8220;What&#8217;s your Zero Moment?<\/p>\n\n\n\n<p>The collection displays a sequence of shimmering pieces dressed in the metallic tones of Pepsi&#8217;s corporate palette, and the contemporary elegance and sensuality of GCDS. Distinctive codes that can be seen reflected in a striped long-sleeved V-neck sweater in red, white and blue, stamped by the Pepsi logo, as well as in a reinterpretation of the GCDS &#8216;Morso&#8217; heels aesthetically synchronized in the same shades.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-192353\" data-id=\"192353\" src=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-2-819x1024.jpeg\" srcset=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-2-819x1024.jpeg 819w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-2-240x300.jpeg 240w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-2-768x960.jpeg 768w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-2-1229x1536.jpeg 1229w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-2-1639x2048.jpeg 1639w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-2-1000x1250.jpeg 1000w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-2-400x500.jpeg 400w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-192358\" data-id=\"192358\" src=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-3-819x1024.jpeg\" srcset=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-3-819x1024.jpeg 819w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-3-240x300.jpeg 240w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-3-768x960.jpeg 768w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-3-1229x1536.jpeg 1229w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-3-1638x2048.jpeg 1638w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-3-1000x1250.jpeg 1000w, 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https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-5-240x300.jpeg 240w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-5-768x960.jpeg 768w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-5-1229x1536.jpeg 1229w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-5-1639x2048.jpeg 1639w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-5-1000x1250.jpeg 1000w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-5-400x500.jpeg 400w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-192350\" data-id=\"192350\" src=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-6-819x1024.jpeg\" srcset=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-6-819x1024.jpeg 819w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-6-240x300.jpeg 240w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-6-768x960.jpeg 768w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-6-1229x1536.jpeg 1229w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-6-1638x2048.jpeg 1638w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-6-1000x1250.jpeg 1000w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-6-400x500.jpeg 400w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-6-scaled.jpeg 2048w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-192352\" data-id=\"192352\" src=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-7-819x1024.jpeg\" srcset=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-7-819x1024.jpeg 819w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-7-240x300.jpeg 240w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-7-768x960.jpeg 768w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-7-1229x1536.jpeg 1229w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-7-1639x2048.jpeg 1639w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-7-1000x1250.jpeg 1000w, https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-7-400x500.jpeg 400w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>GCDS x Pepsi is completed with a series of accessories such as a bag, a trucker cap and socks, and a redesigned 150 ml soft drink can, which reproduces the Pepsi ZERO mini can in metallic black.<\/p>\n\n\n\n<p>The collaboration thus becomes a reflection of the synergy between the creative direction (and uniqueness) of Giuliano Calza and the effervescent identity of the liquid brand, illustrated in an audiovisual way in a campaign directed by the Morelli Brothers, starring an iconic artistic cast that makes their dreams come true: Italian rapper Sfera Ebbasta, Veneda Carter, Dita Von Teese and Giuliano Calza.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"GCDS x PEPSI\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/OpnVcUYN11U?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The GCDS x Pepsi collaboration can now be purchased on the Milanese cult brand&#8217;s <a href=\"https:\/\/gcds.com\/eu-en\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a> as well as in all GCDS stores in Italy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click here to read the Spanish version.For the launch of Pepsi Zero, GCDS and the beverage brand joined forces in an exclusive pop-inspired proposal, illustrated through a spot filmed in Los Angeles under the slogan &#8220;What&#8217;s your Zero Moment? The collection displays a sequence of shimmering pieces dressed in the metallic tones of Pepsi&#8217;s corporate [&hellip;]<\/p>\n","protected":false},"author":285,"featured_media":192349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15802],"tags":[17426],"class_list":["post-192387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-pepsi-en","cat-15802-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GCDS elevates Pepsi to the fashion stage - Tapas<\/title>\n<meta name=\"description\" content=\"Click here to read the Spanish version.For the launch of Pepsi Zero, GCDS and the beverage brand joined forces in an exclusive pop-inspired proposal,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tapasmagazine.es\/en\/gcds-elevates-pepsi-to-the-fashion-stage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GCDS elevates Pepsi to the fashion stage - Tapas\" \/>\n<meta property=\"og:description\" content=\"Click here to read the Spanish version.For the launch of Pepsi Zero, GCDS and the beverage brand joined forces in an exclusive pop-inspired proposal,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tapasmagazine.es\/en\/gcds-elevates-pepsi-to-the-fashion-stage\/\" \/>\n<meta property=\"og:site_name\" content=\"Tapas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tapasmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-13T09:46:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-13T10:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tapasmagazine.es\/wp-content\/uploads\/2023\/06\/gcds-pepsi-colaboracion-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura P\u00e9rez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@TapasMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura P\u00e9rez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/gcds-elevates-pepsi-to-the-fashion-stage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/gcds-elevates-pepsi-to-the-fashion-stage\\\/\"},\"author\":{\"name\":\"Laura P\u00e9rez\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#\\\/schema\\\/person\\\/eb46cbe76a9c8f062660eb609e3ecb4e\"},\"headline\":\"GCDS elevates Pepsi to the fashion stage\",\"datePublished\":\"2023-06-13T09:46:57+00:00\",\"dateModified\":\"2023-06-13T10:02:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/gcds-elevates-pepsi-to-the-fashion-stage\\\/\"},\"wordCount\":268,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/gcds-elevates-pepsi-to-the-fashion-stage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapasmagazine.es\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/gcds-pepsi-colaboracion-1.jpg\",\"keywords\":[\"Pepsi\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/gcds-elevates-pepsi-to-the-fashion-stage\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/gcds-elevates-pepsi-to-the-fashion-stage\\\/\",\"url\":\"https:\\\/\\\/www.tapasmagazine.es\\\/en\\\/gcds-elevates-pepsi-to-the-fashion-stage\\\/\",\"name\":\"GCDS elevates Pepsi to the fashion stage - 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