{"id":177077,"date":"2023-03-03T11:06:10","date_gmt":"2023-03-03T10:06:10","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/?p=177077"},"modified":"2023-03-03T11:07:32","modified_gmt":"2023-03-03T10:07:32","slug":"mcdonalds-fashion","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/mcdonalds-fashion\/","title":{"rendered":"Here’s what McDonald’s has done for fashion"},"content":{"rendered":"\n

Click here<\/a> to read the Spanish version.<\/strong><\/p>\n\n\n\n

I don’t remember the first time I set foot on solid ground in McDonald’s territory, but I do remember all the other times that followed that first moment. I also remember the afternoons of friends’ birthdays among hamburgers, little red cardboard boxes and the anxiety to get our hands on all the toys that were included in the Happy Meal boxes. Whoever managed to get their hands on just the toy they wanted from the vast collection, randomly added to the order, instantly grabbed the attention of their entire group. Come to think of it, what was at stake? The desire to get all the prizes? The popularity of the team? To outscore one’s teammate? To be the lucky winner in that impossible draw? In any case, we were all awakened to the feeling of deserving the statuette.<\/p>\n\n\n\n

Because the so-called ‘happy boxes’ of the company founded in 1940 by the brothers Dick and Mac MacDonald, whose claim became an object of desire at an early age: It’s not the same without the M, already hint at it. The now multinational was created, but did not become active until eight years later, when it began operating as a company dedicated to the promulgation of the term ‘fast food’. However, before I dive into the answer to the question, I must highlight the name of a person and a year in the calendar: Ray Kroc, the person responsible for turning McDonald’s into what it is today, the first successful fast food franchise. He did so in 1955, and then continued not as a patron but as the image of the project. In this expansion and internationalisation lies the magic of the company for other industries. The one that shelters the textile sector and its universe of accessories, for example.<\/p>\n\n\n\n

The recipe for success<\/strong><\/h2>\n\n\n\n

Beyond the personal experiences of each person – and the open debate between being a member of one burger chain or another, as everyone knows – there is a reality that conquers the palate by its own weight: the taste for its menus has gained the acceptance of children, young people and adults. Or is it that no one has invested a minimum percentage of their salary in a burger in the wee hours of the morning? With memories to suit all tastes, there are those of Jimi Vain, a Finnish fashion designer who, with his brand Vain, has made ‘slow fashion’ a way of working with textiles in a conscious way. He points out that his relationship with McDonald’s goes beyond a way of satisfying hunger. “Growing up in a rural area, the food chain was also a way for us to stay connected to the global popular culture of the city,” he confessed when presented with the opportunity to collaborate with them to create 13 pieces that would highlight the enormous visual power of these burgers, as a tribute to the chain’s uniform.<\/p>\n\n\n\n

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A post shared by VAIN (@vain_official)<\/a><\/p><\/div><\/blockquote>