{"id":176250,"date":"2023-02-23T17:21:45","date_gmt":"2023-02-23T16:21:45","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/?p=176250"},"modified":"2023-02-23T17:41:56","modified_gmt":"2023-02-23T16:41:56","slug":"economia-coca-cola-bimbo-eroski-y-campofrio-presentaran-sus-estrategias-de-digitalizacion-en-ff4f-expo-foodtech","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/economia-coca-cola-bimbo-eroski-y-campofrio-presentaran-sus-estrategias-de-digitalizacion-en-ff4f-expo-foodtech\/","title":{"rendered":"Econom\u00eda.- Coca-Cola, Bimbo, Eroski y Campofr\u00edo presentar\u00e1n sus estrategias de digitalizaci\u00f3n en FF4F-Expo Foodtech"},"content":{"rendered":"

Coca-Cola, Bimbo, Eroski y Campofr\u00edo presentar\u00e1n sus estrategias de digitalizaci\u00f3n e innovaci\u00f3n abierta en F4F-Expo Foodtech, un evento tecnol\u00f3gico global para la industria alimentaria que se celebrar\u00e1n en el BEC del 16 al 18 de mayo, seg\u00fan ha informado en un comunicado el certamen.<\/p>\n

Este evento ha alcanzado los 1.650 registrados tan solo una semana despu\u00e9s de haber abierto las acreditaciones y firmas como Hiperbaric, Christeyns, Dassault Systems o Sener dar\u00e1n a conocer las \u00faltimas soluciones industriales y tecnol\u00f3gicas para mejorar la competitividad del sector de la alimentaci\u00f3n y bebidas.<\/p>\n

El foro internacional inicia as\u00ed la cuenta atr\u00e1s para su pr\u00f3xima edici\u00f3n, que prev\u00e9 reunir a m\u00e1s de 7.000 profesionales de la industria de la alimentaci\u00f3n y bebidas para analizar el futuro del sector e impulsar su digitalizaci\u00f3n.<\/p>\n

Seg\u00fan ha destacado el certamen, F4F-Expo Foodtech se consolida as\u00ed como el “foro de referencia internacional” para impulsar la competitividad y la sostenibilidad de la industria alimentaria a trav\u00e9s de la digitalizaci\u00f3n, la innovaci\u00f3n y las nuevas tecnolog\u00edas como la automatizaci\u00f3n, la robotizaci\u00f3n y la Inteligencia Artificial.<\/p>\n

Con el objetivo de presentar estrategias y casos de \u00e9xito de aplicaci\u00f3n de estas tecnolog\u00edas para mejorar la eficiencia de las plantas de producci\u00f3n del sector, el congreso Food 4 Future World Summit reunir\u00e1 a m\u00e1s de 450 expertos de firmas como Bimbo, Campofr\u00edo, Coca-Cola, Eroski y General Mills -grupo de marcas como H\u00e4agen-Dazs, Old El Paso o Gigante Verde-, entre muchas otras.<\/p>\n

INTELIGENCIA ARTIFICIAL<\/p>\n

Precisamente una tendencia de futuro es la aplicaci\u00f3n de la Inteligencia Artificial en la alimentaci\u00f3n. Expertos de la talla de Tarek R. Besold, Chief of Sony AI, que se encuentra inmerso en un proyecto que ayuda a los chefs a desarrollar a\u00fan m\u00e1s su creatividad para ofrecer platos y experiencias inolvidables a los clientes; y Francois Chartier, President of Chartier World LAB, un laboratorio disruptivo, multidisciplinar e integrador basado en la ciencia arom\u00e1tica de las armon\u00edas moleculares, compartir\u00e1n oportunidades de aplicaci\u00f3n de la Inteligencia Artificial en el mundo de la gastronom\u00eda.<\/p>\n

Seg\u00fan han subrayado, otro de los puntos fuertes ser\u00e1 la nueva experiencia de compra de alimentos, las diferencias en los h\u00e1bitos y estrategias de compra seg\u00fan el nivel socioecon\u00f3mico del consumidor y en funci\u00f3n de su dieta. En este sentido, el congreso plantear\u00e1 la posible obsolescencia de la segmentaci\u00f3n cl\u00e1sica y la b\u00fasqueda de nuevos patrones de compra ofreciendo propuestas de valor \u00fanicas. Profesionales como Rosa Carabel, CEO de Eroski, ser\u00e1 una de las encargadas de presentar esta disyuntiva al p\u00fablico.<\/p>\n

Oriol Folguera, Director Operational Excellence Iberia de Coca-Cola, y Roberto Delgado, CEO de Mobile Lean, empresa cuyo objetivo es transformar las f\u00e1bricas en entornos sostenibles, dar\u00e1n a conocer c\u00f3mo la digitalizaci\u00f3n de la industria alimentaria potencia la eficiencia de la gesti\u00f3n de la cadena de suministro, la experiencia del cliente, el aumento de las ventas e ingresos, la racionalizaci\u00f3n de los pedidos y las entregas.<\/p>\n

Ante los retos que debe asumir el sector, Jonathan Berger, CEO de The Kitchen, Andy Zinga, CEO de EIT Food, Adam Lyle, CEO de Padang Co, y Paulo Silveira, CEO de FoodTech HUB Latam, reflexionar\u00e1n sobre la situaci\u00f3n actual y compartir\u00e1n la importancia y urgencia de la digitalizaci\u00f3n del sector.<\/p>\n","protected":false},"excerpt":{"rendered":"

Coca-Cola, Bimbo, Eroski y Campofr\u00edo presentar\u00e1n sus estrategias de digitalizaci\u00f3n e innovaci\u00f3n abierta en F4F-Expo Foodtech, un evento tecnol\u00f3gico global para la industria alimentaria que se celebrar\u00e1n en el BEC del 16 al 18 de mayo, seg\u00fan ha informado en un comunicado el certamen. Este evento ha alcanzado los 1.650 registrados tan solo una semana […]<\/p>\n","protected":false},"author":277,"featured_media":176252,"comment_status":"close","ping_status":"","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15645],"tags":[],"class_list":["post-176250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ultima-hora","cat-15645-id"],"acf":[],"yoast_head":"\nEconom\u00eda.- Coca-Cola, Bimbo, Eroski y Campofr\u00edo presentar\u00e1n sus estrategias de digitalizaci\u00f3n en FF4F-Expo Foodtech - Tapas<\/title>\n<meta name=\"description\" content=\"Coca-Cola, Bimbo, Eroski y Campofr\u00edo presentar\u00e1n sus estrategias de digitalizaci\u00f3n e innovaci\u00f3n abierta en F4F-Expo Foodtech, un evento tecnol\u00f3gico global\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tapasmagazine.es\/en\/economia-coca-cola-bimbo-eroski-y-campofrio-presentaran-sus-estrategias-de-digitalizacion-en-ff4f-expo-foodtech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Econom\u00eda.- Coca-Cola, Bimbo, Eroski y Campofr\u00edo presentar\u00e1n sus estrategias de digitalizaci\u00f3n en FF4F-Expo Foodtech - 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