{"id":175736,"date":"2023-02-21T10:54:45","date_gmt":"2023-02-21T09:54:45","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/?p=175736"},"modified":"2023-02-21T11:12:00","modified_gmt":"2023-02-21T10:12:00","slug":"economia-pascual-nombra-director-general-de-negocios-a-cesar-vargas","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/economia-pascual-nombra-director-general-de-negocios-a-cesar-vargas\/","title":{"rendered":"Econom\u00eda.- Pascual nombra director general de Negocios a C\u00e9sar Vargas"},"content":{"rendered":"<p>Pascual ha nombrado a C\u00e9sar Vargas, ex de Unilever, Bacardi, Gonz\u00e1lez Byass y Suntory, director general de Negocios de la compa\u00f1\u00eda, seg\u00fan ha informado en un comunicado.<\/p>\n<p>   En concreto, Vargas es licenciado en Ciencias Econ\u00f3micas y Empresariales por la Universidad de Deusto y con diversos posgrados en centros como Harvard, IESE, o la London Business School y cuenta con una larga trayectoria en el sector del gran consumo.<\/p>\n<p>   Pascual ha precisado que con la incorporaci\u00f3n de Vargas busca consolidarse como una empresa &#8216;Consumer Centric&#8217;, con una estrategia basada en la cercan\u00eda al consumidor y con una planificaci\u00f3n enfocada a largo plazo.<\/p>\n<p>   &#8220;Comparto al 100% el prop\u00f3sito de la compa\u00f1\u00eda de dar lo mejor para el futuro de la alimentaci\u00f3n. Estoy convenido del poder de las marcas y el importante rol que desempe\u00f1an en la vida de las personas. Solo poniendo a las personas en el centro de todo lo que hacemos, podremos desarrollar productos y servicios que sean relevantes para sus vidas. Y solo as\u00ed conseguir un crecimiento que sea sostenible y rentable a largo plazo&#8221;, ha explicado C\u00e9sar Vargas.<\/p>\n<p>   El nuevo director general de la unidad de negocios llega a Pascual<br \/>\nprocedente de la multinacional Suntory (Schweppes), donde ha liderado durante 13 a\u00f1os, entre otras, las \u00e1reas de marketing e innovaci\u00f3n para Europa y con una amplia experiencia en direcci\u00f3n general y en proyectos internacionales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pascual ha nombrado a C\u00e9sar Vargas, ex de Unilever, Bacardi, Gonz\u00e1lez Byass y Suntory, director general de Negocios de la compa\u00f1\u00eda, seg\u00fan ha informado en un comunicado. En concreto, Vargas es licenciado en Ciencias Econ\u00f3micas y Empresariales por la Universidad de Deusto y con diversos posgrados en centros como Harvard, IESE, o la London Business [&hellip;]<\/p>\n","protected":false},"author":277,"featured_media":175738,"comment_status":"close","ping_status":"","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15645],"tags":[],"class_list":["post-175736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ultima-hora","cat-15645-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Econom\u00eda.- Pascual nombra director general de Negocios a C\u00e9sar Vargas - Tapas<\/title>\n<meta name=\"description\" content=\"Pascual ha nombrado a C\u00e9sar Vargas, ex de Unilever, Bacardi, Gonz\u00e1lez Byass y Suntory, director general de Negocios de la compa\u00f1\u00eda, seg\u00fan ha informado en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tapasmagazine.es\/en\/economia-pascual-nombra-director-general-de-negocios-a-cesar-vargas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Econom\u00eda.- Pascual nombra director general de Negocios a C\u00e9sar Vargas - 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