{"id":174570,"date":"2023-02-10T11:23:46","date_gmt":"2023-02-10T10:23:46","guid":{"rendered":"https:\/\/www.tapasmagazine.es\/?p=174570"},"modified":"2023-02-10T14:35:02","modified_gmt":"2023-02-10T13:35:02","slug":"interview-judith-tiral","status":"publish","type":"post","link":"https:\/\/www.tapasmagazine.es\/en\/interview-judith-tiral\/","title":{"rendered":"Tapas Interview | Judith Tiral: \u201cThanks to travelling, I now know how to order more things on the menu in foreign restaurants\u201d"},"content":{"rendered":"\n

Click here<\/a> to read the Spanish version.<\/strong><\/p>\n\n\n\n

Asking questions with the innocence of a child and searching for answers with the patience of a wise old man. That seems to be the premise of the work of Judith Tiral (Barcelona, 1990) in her blog and on YouTube. Content that she offers with the naturalness of someone who has been in front of a camera for decades, but which in her case is innate. Precisely for this reason, for now, she prefers to continue as a sniper. She knows that this is what her audience values most. To meet us, she takes us where she values most. Her neighbourhood snack bar. A place where it’s always rush hour and the menu doesn’t need sophistication to be irresistible. Her choice: patatas bravas.<\/p>\n\n\n\n

Art History student\u2026<\/strong>
Yes, eternal student, I never finished, I stayed in the last year. I like art a lot, but I like history more. Although art is like mixing history and creativity, that’s why I chose this career.<\/p>\n\n\n\n

But then you went into marketing.
<\/strong>I was very geeky when I was a kid. I created websites, forums\u2026 I made Photoshop tutorials and shared them, I set up fan clubs for Lost. If I ended up in marketing it was because I needed to work to pay for my degree. I got a job as a copywriter and editor and the first boss I had taught me everything, SEO, etc\u2026 and I became a huge fan. Taking something small and amplifying it with strategies, so that everyone would end up knowing about it, seemed like a lot of fun.<\/p>\n\n\n\n

Many people think you are rich because you have spent years travelling the world.
<\/strong>No, no, far from it, I’m from this neighbourhood [Sant Adri\u00e0 de Bes\u00f2s, NdR]. I broke up with the first girlfriend I had, when I was 17 and left her when I was 21, because I wanted to devote myself to travelling and when I told her, she replied “but you’ve been to London once! Then, I didn’t start travelling until I was 27, but before that I already felt it, I knew it was what I wanted to do. I don’t know where that impulse came from, because you have to have a lot of wings to dream in this neighbourhood. The fact is that in the end I made it.<\/p>\n\n\n\n

Thanks to a blog\u2026<\/strong>
It was in 2013, when blogs were already in the doldrums, when I listened to a podcast about guerrilla marketing where they explained how to become famous without having money to invest in promotion. I started thinking about the ideas they suggested and I made a poster with a picture of a dog that looked like it was laughing and I put at the top: “Have you seen this dog?” and underneath “It’s not lost or anything, I just wanted you to see it because it’s great, like my blog”. I stuck it on a lot of lampposts in Barcelona, took photos of the poster and posted them on Facebook groups with a fake account, asking surprised “have you seen this” (laughs) and it went mega-viral.<\/p>\n\n\n\n

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A post shared by Judith Tiral (@judithtiral)<\/a><\/p><\/div><\/blockquote>